Signaling Quality Through Specialization

References

• Adams M. The determinants of actuarial costs in the New Zealand life insurance industry. Appl. Financial Econom. (1997) 7:1–7Crossref, Google Scholar
• Agnihotri S. R., Mishra A. K., Simmons D. E. Workforce cross-training decisions in field service. J. Oper. Res. Soc. (2003) 54:410–418Crossref, Google Scholar
• Anderson S. W. Measuring the impact of service mix heterogeneity on manufacturing overhead cost. Accounting Rev. (1995) 70(3):363–387Google Scholar
• Banker R. D., Johnston H. An empirical study of cost drivers in the U.S. airline industry. Accounting Rev. (1993) 68(3):576–601Google Scholar
• Becker G. S., Murphy K. The division of labor, coordination costs, and knowledge. Quart. J. Econom. (1992) 107:1137–1160Crossref, Google Scholar
• Berry L., Shankar V., Parish J. T., Cadwallader S., Dotzel T. Creating new markets through service innovation. Sloan Management Rev. (2006) 47(2):56–63Google Scholar
• Brush T. H. Predicted change in operational synergy and post-acquisition performance of acquired businesses. Strategic Management J. (1996) 17:1–24Crossref, Google Scholar
• Carroll G. R. The specialist strategy. California Management Rev. (1984) 26:126–137Crossref, Google Scholar
• Chevalier P., Tabordon N. Overflow analysis and cross-trained servers. Internat. J. Production Econom. (2003) 85:47–60Crossref, Google Scholar
• Cho I. K., Kreps D. M. Signaling games and stable equilibria. Quart. J. Econom. (1987) 102(2):179–222Crossref, Google Scholar
• Chu W., Chu W. Signaling quality by selling through a reputable retailer: An example of renting the reputation of another agent. Marketing Sci. (1994) 13:177–189Link, Google Scholar
• Credit Card Management Missing the boat with cross-selling. (2002) January(10):10Google Scholar
• Datar S., Kekre S., Mukhopadhyay T., Srinivasan K. Simultaneous estimation of cost drivers. Accounting Rev. (1993) 68(3):602–614Google Scholar
• Desai P. Multiple messages to retain retailers: Signaling new service demand. Marketing Sci. (2000) 19(4):381–389Link, Google Scholar
• Desai P., Srinivasan K. Demand signaling under unobservable effort in franchising: Linear and nonlinear price contracts. Management Sci. (1995) 41(10):1608–1623Link, Google Scholar
• Easthaugh S. R. Hospital costs and specialization: Benefits of trimming product lines. J. Health Care Finance (2001) 28(1):61–71Google Scholar
• Farely D. E., Hogan C. Case-mix specialization in the market for hospital services. Health Services Res. (1990) 25(5):757–783Google Scholar
• Fine C. H. Quality improvement and learning in productive systems. Management Sci. (1986) 32(10):1301–1315Link, Google Scholar
• Foster G., Gupta M. Manufacturing overhead cost driver analysis. J. Accounting Econom. (1990) 12:309–337Crossref, Google Scholar
• Fudenberg D., Tirole J. Sequential bargaining with incomplete information. Rev. Econom. Stud. (1983) 50(2):221–247Crossref, Google Scholar
• Guedes J., Thompson R. Tests of a signaling hypothesis: The choice between fixed- and adjustable-rate debt. Rev. Financial Stud. (1995) 8(3):605–636Crossref, Google Scholar
• Iacobucci D. Services: What do we know and where shall we go? A view from marketing. Adv. Services Marketing Management (1998) 7:1–96Google Scholar
• Iacobucci D., Ostrom A. Perceptions of services. J. Retailing Consumer Services (1996) 3:195–212Crossref, Google Scholar
• Ittner C. D., MacDuffie J. P. Explaining plant-level differences in manufacturing overhead: Structural and executional cost drivers in the world auto industry. Production Oper. Management (1995) 4(4):312–334Crossref, Google Scholar
• Kalra A., Rajiv S., Srinivasan K. Response to competitive entry: A nationale for delayed defensive reaction. Marketing Sci. (1998) 17(4):380–405Link, Google Scholar
• Kalra A., Shi M., Srinivasan K. Salesforce compensation plans and consumer inferences. Management Sci. (2003) 49(5):655–672Link, Google Scholar
• Kamakura W. A., Wedel M., de Rosa F., Masón J. A. Cross-selling through database marketing: A mixed data factor analyzer for data augmentation and prediction. Internat. J. Res. Marketing (2003) 20:45–65Crossref, Google Scholar
• Kekre S., Srinivasan K. Broader service line: A necessity to achieve success? Management Sci. (1990) 36(10):1216–1231Link, Google Scholar
• Kopalle P. K., Lehmann D. R. Setting quality expectations when entering a market: What should the promise be? Marketing Sci. (2006) 25(1):8–24Link, Google Scholar
• Li S., Sun B., Wilcox R. T. Cross-selling sequentially ordered products: An application to consumer banking services. J. Marketing Res. (2005) 42(May):233–239Crossref, Google Scholar
• Li X. Cheap talk and bogus network externalities in the emerging technology market. Marketing Sci. (2005) 24(4):531–543Link, Google Scholar
• Maudos J., Pastor J. M., Perez F. Competition and efficiency in the Spanish banking sector: The importance of specialization. Appl. Financial Econom. (2002) 12:505–516Crossref, Google Scholar
• Mayzlin D. Promotional chat on the Internet. Marketing Sci. (2006) 25(2):155–163Link, Google Scholar
• Milgrom P., Roberts J. Limit pricing and entry under incomplete information: An equilibrium analysis. Econometrica (1982) 50:443–460Crossref, Google Scholar
• Milgrom P., Roberts J. Price and advertising signals of service quality. J. Political Econom. (1986) 94:796–821Crossref, Google Scholar
• Montgomery C. A., Wernerfelt B. Risk reduction and umbrella branding. J. Bus. (1992) 65(1):31–50Crossref, Google Scholar
• Moorthy S., Srinivasan K. Signaling quality with a money-back guarantee: The role of transaction costs. Marketing Sci. (1995) 14(4):442–466Link, Google Scholar
• Nelson P. Advertising as information. J. Political Econom. (1974) 78:729–754Crossref, Google Scholar
• Panzar J. C., Willig R. D. Economies of scope. Amer. Econom. Rev. (1981) 71:268–272Google Scholar
• Penrose E.The Theory of the Growth of the Firm (1959) (Oxford University Press, Oxford, UK) Google Scholar
• Pinker E. J., Shumsky R. A. The efficiency-quality trade-off of cross-trained workers. Manufacturing Service Oper. Management (2000) 2(1):32–48Link, Google Scholar
• Porrino P. The power of specialization. Cross Currents (2002) Spring):11–13Google Scholar
• Porter M. E.Competitive Strategy (1985) (Free Press, New York) Google Scholar
• Rasmusen E.Games and Information (2001) 3rd ed.(Blackwell Publishers, Oxford, UK) 169–186Google Scholar
• Rosen S. Specialization and human capital. J. Labor Econom. (1983) 1:43–49Crossref, Google Scholar
• Schilling M. A., Steensma H. K. Disentangling the theories of firm boundaries: A path model and empirical test. Organ. Sci. (2002) 13(4):387–401Link, Google Scholar
• Simester D. Signaling price image using advertised prices. Marketing Sci. (1995) 14(2):166–188Link, Google Scholar
• Srinivasan K. Multiple market entry, cost signaling and entry deterrence. Management Sci. (1991) 37(12):1539–1555Link, Google Scholar
• Stefanadis C. Selective contracts, foreclosure, and the Chicago school view. J. Law Econom. (1998) 41(2):429–450Crossref, Google Scholar
• Tellis G. J., Wernerfelt B. Competitive price and quality under asymmetric information. Marketing Sci. (1987) 6(3):240–253Link, Google Scholar
• The American Banker Citi cites cross-sell woe in spinoff. (2001) December 20Google Scholar
• Tirole J.The Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) Google Scholar
• Waehrer K. The ratchet effect and bargaining power in a two-stage model of competitive bidding. Econom. Theory (1999) 13(1):171–181Crossref, Google Scholar
• Wepler J. M., Linn T., Linnert P. T. Banks in insurance: Acquisition, growth, and measures of success. Bank Director Magazine (2004) . 3rd QuarterGoogle Scholar
• Wernerfelt B. Umbrella branding as a signal of new service quality: An example of signaling by posting a bond. RAND J. Econom. (1988) 19(3):458–466Crossref, Google Scholar
• Zeithaml V. A., Bitner M. J.Services Marketing: Integrating Customer Focus Across the Firm (2000) 2nd ed.(Irwin and McGraw-Hill, New York) Google Scholar
• Zhao H. Raising awareness and signaling quality to uninformed consumers: A price-advertising model. Marketing Sci. (2000) 19(4):390–396Link, Google Scholar