Introduction to the Special Issue on the Emergence and Impact of User-Generated Content

Peter S. Fader
Peter S. Fader
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Russell S. Winer
Russell S. Winer
[email protected]
Stern School of Business, New York University, New York, New York 10012
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Peter S. Fader

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Russell S. Winer

[email protected]

Stern School of Business, New York University, New York, New York 10012

Search for more papers by this author

Published Online:1 May 2012https://doi.org/10.1287/mksc.1120.0715

References

eMarketer US retail ecommerce sales, 2010–2016 (billions and % change). (2012) . Report, eMarketer, New YorkGoogle Scholar
Needleman SE, Tam P-W. Pinterest's rite of Web passage—Huge traffic, no revenue. Wall Street Journal (2012) February 16). http://wsj.com/article/SB10001424052970204577225124053638952.htmlGoogle Scholar

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Volume 31, Issue 3

Special Issue on Emergence and Impact of User-Generated Content

May-June 2012

Pages 369-547

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Published Online:May 01, 2012

Cite as

Peter S. Fader, Russell S. Winer, (2012) Introduction to the Special Issue on the Emergence and Impact of User-Generated Content. Marketing Science 31(3):369-371.

https://doi.org/10.1287/mksc.1120.0715

Keywords

user-generated content

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