Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition

John H. Roberts
John H. Roberts
University of New South Wales, Sydney, New South Wales 2052, Australia
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John H. Roberts

John H. Roberts

University of New South Wales, Sydney, New South Wales 2052, Australia

Search for more papers by this author

Published Online:4 Mar 2020https://doi.org/10.1287/mksc.2019.1210

References

Johnson GA, Lewis RA, Nubbemeyer EI (2017) Ghost ads: Improving the economics of measuring online ad effectiveness. J. Marketing Res. 54(6):867–884.Crossref, Google Scholar
Lilien GL, Roberts JH, Shankar V (2013) Effective marketing science applications: Insights from the ISMS-MSI practice prize finalist papers and projects. Marketing Sci. 32(2):229–245.Link, Google Scholar

cover image Marketing Science

Volume 39, Issue 2

March-April 2020

Pages 285-457, ii

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Published Online:March 04, 2020

Copyright © 2020, INFORMS

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John H. Roberts (2020) Practice Prize Report: The 2018 ISMS Gary Lilien Practice Prize Competition. Marketing Science 39(2):448-451.

https://doi.org/10.1287/mksc.2019.1210

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