Two-Sided Price Discrimination by Media Platforms

Published Online:https://doi.org/10.1287/mksc.2019.1211

References

  • Ambrus A, Calvano E, Reisinger M (2016) Either or both competition: A” two-sided” theory of advertising with overlapping viewerships. Amer. Econom. J. Microeconom. 8(3):189–222.CrossrefGoogle Scholar
  • Anderson ET, Dana JD (2009) When is price discrimination profitable? Management Sci. 55(6):980–989.LinkGoogle Scholar
  • Anderson SP, Coate S (2005) Market provision of broadcasting: A welfare analysis. Rev. Econom. Stud. 72(4):947–972.CrossrefGoogle Scholar
  • Anderson SP, Gans JS (2011) Platform siphoning: Ad-avoidance and media content. Amer. Econom. J. Microeconom. 3(4):1–34.CrossrefGoogle Scholar
  • Armstrong M (2006) Competition in two-sided markets. RAND J. Econom. 37(3):668–691.CrossrefGoogle Scholar
  • Athey S, Calvano E, Gans JS (2016) The impact of consumer multi-homing on advertising markets and media competition. Management Sci. 64(4):1477–1973.Google Scholar
  • Bagwell K (2007) The economic analysis of advertising. Armstrong M, Porter R, eds. Handbook of Industrial Organization, vol. 3 (Elsevier, Amsterdam), 1701–1844.Google Scholar
  • Bergemann D, Bonatti A (2011) Targeting in advertising markets: implications for offline vs. online media. RAND J. Econom. 42(3):417–443.CrossrefGoogle Scholar
  • Butters GR (1977) Equilibrium distributions of sales and advertising prices. Rev. Econom. Stud. 44(3):465–491.CrossrefGoogle Scholar
  • Dukes A (2004) The advertising market in a product oligopoly. J. Indust. Econom. 52(3):327–348.CrossrefGoogle Scholar
  • Gal-Or E, Dukes A (2003) Minimum differentiation in commercial media markets. J. Econom. Management Strategy 12(3):291–325.CrossrefGoogle Scholar
  • Godes D, Ofek E, Sarvary M (2009) Content vs. advertising: The impact of competition on media firm strategy. Marketing Sci. 28(1):20–35.LinkGoogle Scholar
  • Gomes R, Pavan A (2016) Many-to-many matching and price discrimination. Theoret. Econom. 11(3):1005–1052.CrossrefGoogle Scholar
  • Jeon D-S, Kim B-C, Menicucci D (2016). Second-degree price discrimination by a two-sided monopoly platform. Working paper, Toulouse School of Economics, Toulouse, France.Google Scholar
  • Johnson JP (2013) Targeted advertising and advertising avoidance. RAND J. Econom. 44(1):128–144.CrossrefGoogle Scholar
  • Kaiser U, Song M (2009) Do media consumers really dislike advertising? an empirical assessment of the role of advertising in print media markets. Internat. J. Indust. Organ. 27(2):292–301.CrossrefGoogle Scholar
  • Kind HJ, Nilssen T, Sørgard L (2009) Business models for media firms: Does competition matter for how they raise revenue? Marketing Sci. 28(6):1112–1128.LinkGoogle Scholar
  • Liu Q, Serfes K (2013) Price discrimination in two-sided markets. J. Econom. Management Strategy 22(4):768–786.CrossrefGoogle Scholar
  • Maskin E, Riley J (1984) Monopoly with incomplete information. RAND J. Econom. 15(2):171–196.CrossrefGoogle Scholar
  • Mussa M, Rosen S (1978) Monopoly and product quality. J. Econom. Theory 18(2):301–317.CrossrefGoogle Scholar
  • Peitz M, Valletti TM (2008) Content and advertising in the media: Pay-tv vs. free-to-air. Internat. J. Indust. Organ. 26(4):949–965.CrossrefGoogle Scholar
  • Prasad A, Mahajan V, Bronnenberg B (2003) Advertising vs. pay-per-view in electronic media. Internat. J. Res. Marketing 20(1):13–30.CrossrefGoogle Scholar
  • Reisinger M (2012) Platform competition for advertisers and users in media markets. Internat. J. Indust. Organ. 30(2):243–252.CrossrefGoogle Scholar
  • Rochet J-C, Tirole J (2006) Two-sided markets: a progress report. RAND J. Econom. 37(3):645–667.CrossrefGoogle Scholar
  • Tåg J (2009) Paying to remove advertisements. Inform. Econom. Policy 21(4):245–252.CrossrefGoogle Scholar
  • Weyl EG (2010) A price theory of multi-sided platforms. Amer. Econom. Rev. 100(4):1642–1672.CrossrefGoogle Scholar
  • Wilbur KC (2008) A two-sided, empirical model of television advertising and viewing markets. Marketing Sci. 27(3):356–378.LinkGoogle Scholar
  • Wu C (2015) Matching value and market design in online advertising networks: An empirical analysis. Marketing Sci. 34(6):906–921.LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.