Advertising as Information for Ranking E-Commerce Search Listings

Published Online:https://doi.org/10.1287/mksc.2021.0292

References

  • Abhishek V, Jerath K, Sharma S (2017) The impact of retail media on online marketplaces: Insights from a field experiment. Preprint. submitted August 4, https://dx.doi.org/10.2139/ssrn.3013468.Google Scholar
  • Backus M, Blake T, Tadelis S (2019) On the empirical content of cheap-talk signaling: An application to bargaining. J. Polit. Econom. 127(4):1599–1628.CrossrefGoogle Scholar
  • Bai J, Chen M, Liu J, Xu DY (2020) Search and information frictions on global e-commerce platforms: Evidence from Aliexpress. Technical report, National Bureau of Economic Research, Cambridge, MA.CrossrefGoogle Scholar
  • Brin S, Page L (1998) The anatomy of a large-scale hypertextual web search engine. Comput. Networks ISDN Systems 30(1–7):107–117.Google Scholar
  • Choi H, Mela CF (2019) Monetizing online marketplaces. Marketing Sci. 38(6):948–972.AbstractGoogle Scholar
  • Dellarocas C (2003) The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Sci. 49(10):1407–1424.LinkGoogle Scholar
  • Dinerstein M, Einav L, Levin J, Sundaresan N (2018) Consumer price search and platform design in internet commerce. Amer. Econom. Rev. 108(7):1820–1859.CrossrefGoogle Scholar
  • Erdem T, Keane MP, Sun B (2008) A dynamic model of brand choice when price and advertising signal product quality. Marketing Sci. 27(6):1111–1125.LinkGoogle Scholar
  • Filippas A, Horton JJ, Golden J (2018) Reputation inflation. Proc. 2018 ACM Conf. Econom. Comput., 483–484.Google Scholar
  • Fradkin A (2017) Search, matching, and the role of digital marketplace design in enabling trade: Evidence from Airbnb. Preprint, submitted March 23, http://dx.doi.org/10.2139/ssrn.2939084.Google Scholar
  • Google (2021) Google ads: SEO vs. PPC? Accessed July 26, 2021, https://ads.google.com/home/resources/seo-vs-ppc/.Google Scholar
  • Gordon BR, Jerath K, Katona Z, Narayanan S, Shin J, Wilbur KC (2021) Inefficiencies in digital advertising markets. J. Marketing 85(1):7–25.CrossrefGoogle Scholar
  • Hu N, Bose I, Koh NS, Liu L (2012) Manipulation of online reviews: An analysis of ratings, readability, and sentiments. Decision Support Systems 52(3):674–684.CrossrefGoogle Scholar
  • Huang J, Reiley D, Riabov N (2018) Measuring consumer sensitivity to audio advertising: A field experiment on Pandora internet radio. Preprint, submitted April 22, https://dx.doi.org/10.2139/ssrn.3166676.Google Scholar
  • Hui X, Saeedi M, Shen Z, Sundaresan N (2016) Reputation and regulations: Evidence from eBay. Management Sci. 62(12):3604–3616.LinkGoogle Scholar
  • Johnson G, Lewis RA, Reiley D (2013) Location, location, location: Repetition and proximity increase advertising effectiveness. Preprint, submitted May 23, https://dx.doi.org/10.2139/ssrn.2268215.Google Scholar
  • Kawai K, Onishi K, Uetake K (2022) Signaling in online credit markets. J. Political Econom. 130(6):1585–1629.Google Scholar
  • Li L, Tadelis S, Zhou X (2020) Buying reputation as a signal of quality: Evidence from an online marketplace. RAND J. Econom. 51(4):965–988.CrossrefGoogle Scholar
  • Long F, Jerath K, Sarvary M (2022) Designing an online retail marketplace: Leveraging information from sponsored advertising. Marketing Sci. 41(1):115–138.LinkGoogle Scholar
  • Luan YJ, Sudhir K (2010) Forecasting marketing-mix responsiveness for new products. J. Marketing Res. 47(3):444–457.CrossrefGoogle Scholar
  • Luca M, Zervas G (2016) Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Sci. 62(12):3412–3427.LinkGoogle Scholar
  • Mayzlin D, Dover Y, Chevalier J (2014) Promotional reviews: An empirical investigation of online review manipulation. Amer. Econom. Rev. 104(8):2421–2455.CrossrefGoogle Scholar
  • Metzler D, Tay Y, Bahri D, Najork M (2021) Rethinking search: Making domain experts out of dilettantes. ACM SIGIR Forum, vol. 55 (ACM, New York), 1–27.Google Scholar
  • Moshary S (2021) Sponsored search in equilibrium: Evidence from two experiments. Working paper, Booth School of Business, Chicago.Google Scholar
  • Mukherjee A, Liu B, Glance N (2012) Spotting fake reviewer groups in consumer reviews. Proc. 21st Internat. Conf. World Wide Web, 191–200.Google Scholar
  • Narayanan S, Manchanda P (2009) Heterogeneous learning and the targeting of marketing communication for new products. Marketing Sci. 28(3):424–441.LinkGoogle Scholar
  • Nelson P (1974) Advertising as information. J. Political Econom. 82(4):729–754.CrossrefGoogle Scholar
  • Nosko C, Tadelis S (2015) The limits of reputation in platform markets: An empirical analysis and field experiment. Technical report, National Bureau of Economic Research, Cambridge, MA.CrossrefGoogle Scholar
  • Sahni NS, Nair HS (2020) Does advertising serve as a signal? Evidence from a field experiment in mobile search. Rev. Econom. Stud. 87(3):1529–1564.CrossrefGoogle Scholar
  • Sahni NS, Zhang C (2020) Search advertising and information discovery: Are consumers averse to sponsored messages? Stanford Graduate School of Business Paper No. 3441786, Stanford, CA.Google Scholar
  • Statista (2021) Most popular online marketplaces in the United States in 2020 based on gross merchandise value. Digital Commerce 360. Accessed June 21, 2023, https://www.statista.com/statistics/977262/top-us-online-marketplaces-by-gmv/.Google Scholar
  • Sudhir K, Rao VR (2006) Do slotting allowances enhance efficiency or hinder competition? J. Marketing Res. 43(2):137–155.CrossrefGoogle Scholar
  • Wilcox RR (2011) Introduction to Robust Estimation and Hypothesis Testing (Academic Press).Google Scholar
  • Wu D, Nair H, Geng T (2020) Consumption vouchers during COVID-19: Evidence from e-commerce. Preprint, submitted August 27, https://dx.doi.org/10.2139/ssrn.3679362.Google Scholar
  • Yao S, Mela CF (2011) A dynamic model of sponsored search advertising. Marketing Sci. 30(3):447–468.LinkGoogle Scholar
  • Zervas G, Proserpio D, Byers JW (2021) A first look at online reputation on Airbnb, where every stay is above average. Marketing Lett. 32(1):1–16.CrossrefGoogle Scholar
  • Zhang J, Liu P (2012) Rational herding in microloan markets. Management Sci. 58(5):892–912.LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.