Open Access

Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

Nils Wlömert
Nils Wlömert
[email protected]
https://orcid.org/0000-0002-7220-9060
Institute for Retailing & Data Science, Vienna University of Economics and Business, 1020 Vienna, Austria;
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,
Dominik Papies
Corresponding Author
Dominik Papies
[email protected]
https://orcid.org/0000-0002-0914-4807
School of Business and Economics and member of the Machine Learning Cluster of Excellence, University of Tuebingen, 72074 Tuebingen, Germany;
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,
Michel Clement
Michel Clement
[email protected]
https://orcid.org/0000-0001-6769-6709
Institute of Marketing, University of Hamburg, 20148 Hamburg, Germany;
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,
Martin Spann
Martin Spann
[email protected]
https://orcid.org/0000-0003-4645-3913
LMU Munich School of Management, Ludwig-Maximilians-Universität München, 80539 Munich, Germany
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Nils Wlömert

[email protected]

https://orcid.org/0000-0002-7220-9060

Institute for Retailing & Data Science, Vienna University of Economics and Business, 1020 Vienna, Austria;

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Dominik Papies

Corresponding Author

Dominik Papies

[email protected]

https://orcid.org/0000-0002-0914-4807

School of Business and Economics and member of the Machine Learning Cluster of Excellence, University of Tuebingen, 72074 Tuebingen, Germany;

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Michel Clement

[email protected]

https://orcid.org/0000-0001-6769-6709

Institute of Marketing, University of Hamburg, 20148 Hamburg, Germany;

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Martin Spann

[email protected]

https://orcid.org/0000-0003-4645-3913

LMU Munich School of Management, Ludwig-Maximilians-Universität München, 80539 Munich, Germany

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Published Online:27 Oct 2023https://doi.org/10.1287/mksc.2022.0080

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Volume 43, Issue 1

January-February 2024

Pages 1-237, iii

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Received:February 21, 2022
Accepted:June 23, 2023
Published Online:October 27, 2023

Cite as

Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann (2023) Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube. Marketing Science 43(1):1-12.

https://doi.org/10.1287/mksc.2022.0080

Keywords

Acknowledgments

The authors thank GfK Entertainment for providing access to the data, and the authors acknowledge support by the state of Baden-Württemberg for providing computational resources through bwHPC. The authors are grateful for helpful comments from Stephan Seiler, Eitan Muller, and participants of the research seminar series at Tel Aviv University (Coller School of Management), IDC Herzliya (Arison School of Business), Vienna University of Economics and Business (Marketing Department), Ludwig-Maximilians-Universität Munich School of Management, and University of New South Wales Sydney, as well as conference participants at the Informs Marketing Science Conference, European Marketing Academy Conference, and the Economics of the Music Industry Conference. N. Wlömert and D. Papies contributed equally to this work. One author is member of the supervisory board of a German news publishing group unrelated to this research project. Beyond that, all authors certify that they have no affiliations with or involvement in any organization or entity with any financial or non-financial interest in the subject matter or materials discussed in this manuscript. The authors have no financial funding to report for this project. A music label that wishes to remain anonymous provided support in accessing the data used in this study and provided computational resources at the start of this project. Two authors have received funding for joint research activities from music labels for projects unrelated to this research project.

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Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube

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