Rebates Offered by a Multiproduct Firm

Published Online:https://doi.org/10.1287/mksc.2023.1430

References

  • Aggarwal P, Vaidyanathan R (2003) Use it or lose it: purchase acceleration effects of time-limited promotions. Journal of Consumer Behav. 2(4):393–403.CrossrefGoogle Scholar
  • Allenby GM, Rossi PE (1991) Quality perceptions and asymmetric switching between brands. Marketing Sci. 10(3):185–204.LinkGoogle Scholar
  • Anderson ET, Song I (2004) Coordinating price reductions and coupon events. J. Marketing Res. 41(4):411–422.CrossrefGoogle Scholar
  • Armstrong M (1996) Multiproduct nonlinear pricing. Econometrica 64(1):51–75.CrossrefGoogle Scholar
  • Armstrong M, Rochet J-C (1999) Multi-dimensional screening: A user’s guide. Eur. Econ. Rev. 43(4–6):959–979.CrossrefGoogle Scholar
  • Arya A, Mittendorf B (2013) Managing strategic inventories via manufacturer-to-consumer rebates. Management Sci. 59(4):813–818.LinkGoogle Scholar
  • Ault RW, Beard TR, Laband DN, Saba RP (2000) Rebates, inventories, and intertemporal price discrimination. Econom. Inq. 38(4):570–578.CrossrefGoogle Scholar
  • Bawa K, Shoemaker RW (1987) The effects of a direct mail coupon on brand choice behavior. J. Marketing Res. 24(4):370–376.CrossrefGoogle Scholar
  • Blattberg RC, Wisniewski KJ (1989) Price-induced patterns of competition. Marketing Sci. 8(4):291–309.LinkGoogle Scholar
  • Chen Y, Moorthy S, Zhang ZJ (2005) Research note—price discrimination after the purchase: Rebates as state-dependent discounts. Management Sci. 51(7):1131–1140.LinkGoogle Scholar
  • Dogan K, Haruvy E, Rao RC (2010) Who should practice price discrimination using rebates in an asymmetric duopoly? QME 8(1):61–90.CrossrefGoogle Scholar
  • Gerstner E, Hess JD (1991a) A theory of channel price promotions. Amer. Econom. Rev. 81(4):872–886.Google Scholar
  • Gerstner E, Hess JD (1991b) Who benefits from large rebates: manufacturer, retailer or consumer? Econom. Lett. 36(1):5–8.CrossrefGoogle Scholar
  • Gilpatric SM (2009) Slippage in rebate programs and present-biased preferences. Marketing Sci. 28(2):229–238.LinkGoogle Scholar
  • Guo L, Zhang J (2012) Consumer deliberation and product line design. Marketing Sci. 31(6):995–1007.LinkGoogle Scholar
  • Inman JJ, McAlister L (1994) Do coupon expiration dates affect consumer behavior? J. Marketing Res. 31(3):423–428.CrossrefGoogle Scholar
  • Inman JJ, Peter AC, Raghubir P (1997) Framing the deal: The role of restrictions in accentuating deal value. J. Consumer Res. 24(1):68–79.CrossrefGoogle Scholar
  • Lu Q, Moorthy S (2007) Coupons vs. rebates. Marketing Sci. 26(1):67–82.LinkGoogle Scholar
  • Moorthy KS (1984) Market segmentation, self-selection, and product line design. Marketing Sci. 3(4):288–307.LinkGoogle Scholar
  • Mussa M, Rosen S (1978) Monopoly and product quality. J. Econom. Theory. 18(2):301–317.CrossrefGoogle Scholar
  • Narasimhan C (1984) A price discrimination theory of coupons. Marketing Sci. 3(2):128–147.LinkGoogle Scholar
  • Nies S, Natter M (2010) Are private label users attractive targets for retailer coupons? Int. J. Res. Marketing 27(3):281–291.CrossrefGoogle Scholar
  • Raju JS, Dhar SK, Morrison DG (1994) The effect of package coupons on brand choice. Marketing Sci. 13(2):145–164.LinkGoogle Scholar
  • Rochet J-C, Choné P (1998) Ironing, sweeping, and multidimensional screening. Econometrica. 66(4):783–826.CrossrefGoogle Scholar
  • Shaffer G, Zhang ZJ (1995) Competitive coupon targeting. Marketing Sci. 14(4):395–416.LinkGoogle Scholar
  • Villas-Boas JM (2004) Communication strategies and product line design. Marketing Sci. 23(3):304–316.LinkGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.