TRANSFORMING RETAIL THROUGH ANALYTICS

EC2017 Volume 8

Paul Messinger, Volume Co-editor

Qian Deng, Volume Co-editor

Anne G. Robinson, Series Editor

We are pleased to introduce this Editor’s Cut on Transforming Retail through Analytics. The topic of retail analytics is well worth systematic attention from researchers and practitioners for several reasons: (1) retail has always been a key point of customer contact; (2) digital information flow between all parties in all directions is burgeoning; (3) retailing is dynamic: there are new formats and platforms; and power is shifting between channel and supply chain participants; and (4) many new tools for data collection and analysis are being developed. This Editor’s Cut provides relevant materials to help us take stock of where this field is and where it is going. Read more.