Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
Published Online:1 Jan 2012https://doi.org/10.1287/mksc.1110.0697
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Volume 31, Issue 1
January-February 2012
Pages 1-193
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- Published Online:January 01, 2012
Copyright © 2012, INFORMS
Cite as
Preyas S. Desai, David Bell, Gary Lilien, David Soberman, (2012) Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World. Marketing Science 31(1):1-3.
https://doi.org/10.1287/mksc.1110.0697
