Research Article

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Pages:4–23

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0659

Free Access
Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

Pages:24–35

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0694

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision

Pages:36–51

Published Online:July 15, 2011

https://doi.org/10.1287/mksc.1110.0657

Free Access
Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain

Pages:52–58

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0699

Ad Gist: Ad Communication in a Single Eye Fixation

Pages:59–73

Published Online:December 20, 2011

https://doi.org/10.1287/mksc.1110.0673

Cloak or Flaunt? The Fashion Dilemma

Pages:74–95

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0689

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Pages:96–114

Published Online:December 20, 2011

https://doi.org/10.1287/mksc.1110.0678

Disentangling Preferences and Learning in Brand Choice Models

Pages:115–137

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0680

Measuring Consumer Preferences Using Conjoint Poker

Pages:138–156

Published Online:December 20, 2011

https://doi.org/10.1287/mksc.1110.0672

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation

Pages:157–171

Published Online:December 20, 2011

https://doi.org/10.1287/mksc.1110.0683

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Pages:172–187

Published Online:December 20, 2011

https://doi.org/10.1287/mksc.1110.0688

Focus on Authors

Free Access
Focus on Authors

Pages:188–190

Published Online:January 1, 2012

https://doi.org/10.1287/mksc.1110.0703

2011 Guest Editors-in-Chief

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