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Research Article
Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World
Pages:1–3
Published Online:January 1, 2012
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Pages:4–23
Published Online:January 1, 2012
Free Access
Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg
Pages:24–35
Published Online:January 1, 2012
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision
Pages:36–51
Published Online:July 15, 2011
Free Access
Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain
Pages:52–58
Published Online:January 1, 2012
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
Pages:96–114
Published Online:December 20, 2011
Disentangling Preferences and Learning in Brand Choice Models
Pages:115–137
Published Online:January 1, 2012
Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation
Pages:157–171
Published Online:December 20, 2011
Exclusive Channels and Revenue Sharing in a Complementary Goods Market
Pages:172–187
Published Online:December 20, 2011
Focus on Authors
2011 Guest Editors-in-Chief
Free Access
2011 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers
Pages:191–193
Published Online:January 1, 2012
