Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain
Published Online:1 Jan 2012https://doi.org/10.1287/mksc.1110.0699
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Volume 31, Issue 1
January-February 2012
Pages 1-193
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- Published Online:January 01, 2012
Copyright © 2012, INFORMS
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Ram Rao, Brian Wansink, Sanjay Jain, (2012) Commentaries and Rejoinder to “Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision” by Sanjay Jain. Marketing Science 31(1):52-58.
https://doi.org/10.1287/mksc.1110.0699
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