Editorial

Research Article

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Pages:198–215

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0682

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Pages:216–235

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0687

Customer Influence Value and Purchase Acceleration in New Product Diffusion

Pages:236–256

Published Online:February 16, 2012

https://doi.org/10.1287/mksc.1110.0701

The Strategic Impact of References in Business Markets

Pages:257–276

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0695

Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases

Pages:277–292

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0691

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Pages:293–316

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0693

Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Pages:317–333

Published Online:February 16, 2012

https://doi.org/10.1287/mksc.1120.0704

A Conjoint Model of Quantity Discounts

Pages:334–350

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0702

Modeling Seasonality in New Product Diffusion

Pages:351–364

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0696

Focus on Authors

Free Access
Focus on Authors

Pages:365–367

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1120.0708

Call for Papers

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