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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial—People of Marketing Science

Pages:195–197

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1120.0709

Research Article

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Pages:198–215

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0682

Preview Abstract
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Pages:216–235

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0687

Preview Abstract
Customer Influence Value and Purchase Acceleration in New Product Diffusion

Pages:236–256

Published Online:February 16, 2012

https://doi.org/10.1287/mksc.1110.0701

Preview Abstract
The Strategic Impact of References in Business Markets

Pages:257–276

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0695

Preview Abstract
Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases

Pages:277–292

Published Online:January 24, 2012

https://doi.org/10.1287/mksc.1110.0691

Preview Abstract
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Pages:293–316

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0693

Preview Abstract
Procuring Commodities: First-Price Sealed-Bid or English Auctions?

Pages:317–333

Published Online:February 16, 2012

https://doi.org/10.1287/mksc.1120.0704

Preview Abstract
A Conjoint Model of Quantity Discounts

Pages:334–350

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0702

Preview Abstract
Modeling Seasonality in New Product Diffusion

Pages:351–364

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1110.0696

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:365–367

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1120.0708

Preview Abstract

Call for Papers

Free Access
Call for Papers—Marketing Science Emerging Markets (MSEM) Conference

Pages:368–368

Published Online:March 1, 2012

https://doi.org/10.1287/mksc.1120.0710

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