Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance

Seshadri Tirunillai
Seshadri Tirunillai
[email protected]
C.T. Bauer College of Business, University of Houston, Houston, Texas 77204
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,
Gerard J. Tellis
Gerard J. Tellis
[email protected]
Marshall School of Business, University of Southern California, Los Angeles, California 90089
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Seshadri Tirunillai

Seshadri Tirunillai

[email protected]

C.T. Bauer College of Business, University of Houston, Houston, Texas 77204

Search for more papers by this author

,

Gerard J. Tellis

Gerard J. Tellis

[email protected]

Marshall School of Business, University of Southern California, Los Angeles, California 90089

Search for more papers by this author

Published Online:24 Jan 2012https://doi.org/10.1287/mksc.1110.0682

Supplemental Material

mksc.1110.0682-sm-ec.pdf (589 KB)

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cover image Marketing Science

Volume 31, Issue 2

March-April 2012

Pages 195-368

Article Information

Supplemental Material

Metrics

Information

Received:June 17, 2009
Accepted:July 10, 2011
Published Online:January 24, 2012

Copyright © 2012, INFORMS

Cite as

Seshadri Tirunillai, Gerard J. Tellis, (2012) Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. Marketing Science 31(2):198-215.

https://doi.org/10.1287/mksc.1110.0682

Keywords