Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice
Published Online:20 Dec 2011https://doi.org/10.1287/mksc.1110.0678
Supplemental Material
mksc.1110.0678-sm-ec.pdf (126 KB)
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Volume 31, Issue 1
January-February 2012
Pages 1-193
Article Information
Supplemental Material
Metrics
Information
- Received:November 23, 2010
- Accepted:July 28, 2011
- Published Online:December 20, 2011
Copyright © 2012, INFORMS
Cite as
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada, (2011) Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Marketing Science 31(1):96-114.
https://doi.org/10.1287/mksc.1110.0678
Keywords
