Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Gangshu (George) Cai
Gangshu (George) Cai
[email protected]
Department of Management, Kansas State University, Manhattan, Kansas 66506
Search for more papers by this author
,
Yue Dai
Yue Dai
[email protected]
Department of Management Science, Fudan University, 200433 Shanghai, China
Search for more papers by this author
,
Sean X. Zhou
Sean X. Zhou
[email protected]
Department of Systems Engineering and Engineering Management, Chinese University of Hong Kong, Shatin, N.T., Hong Kong
Search for more papers by this author

Gangshu (George) Cai

[email protected]

Department of Management, Kansas State University, Manhattan, Kansas 66506

Search for more papers by this author

Yue Dai

[email protected]

Department of Management Science, Fudan University, 200433 Shanghai, China

Search for more papers by this author

Sean X. Zhou

[email protected]

Department of Systems Engineering and Engineering Management, Chinese University of Hong Kong, Shatin, N.T., Hong Kong

Search for more papers by this author

Published Online:20 Dec 2011https://doi.org/10.1287/mksc.1110.0688

Supplemental Material

mksc.1110.0688-sm-ec.pdf (96 KB)

Cited by
- The Impact of Technology Spillover and Diffusion on Competing Manufacturers’ Market Expansion Strategies
  European Journal of Operational Research, Vol. 52
- Impact of disruption risk at different supplier tiers
  16 May 2026 | Production and Operations Management
- Information sharing and manufacturer rebate competition
  11 May 2026 | Production and Operations Management, Vol. 81
- Automatic identification system construction of shipping supply chain under uncertainty
  Ocean & Coastal Management, Vol. 276
- Restaurant operations in platform-mediated dual channels: capacity and pricing under information asymmetry
  7 April 2026 | Annals of Operations Research, Vol. 3
- Interaction between Cooperation and Upgrade Strategies for Complementary Products
  5 March 2026 | Journal of Systems Science and Systems Engineering, Vol. 35, No. 2
- Implications of retail media network in an online platform with co-opetitive sellers
  15 October 2025 | International Journal of Production Research, Vol. 64, No. 6
- The effect of commission scheme in online marketplaces under various information scenarios
  20 February 2026 | Annals of Operations Research, Vol. 358, No. 3
- Platform’s information sharing strategy in a supplier encroachment context with economies of scale
  13 February 2026 | IISE Transactions, Vol. 55
- Entry and competition strategy in a neighborhood fresh product retailing market
  International Journal of Production Economics, Vol. 292
- Revenue management of multi-sided content platforms
- Modeling consumer stickiness in online platform pricing
  European Journal of Operational Research, Vol. 327, No. 2
- Building regulatory resilience in shipping: green technology licensing and carbon tax policies
  24 November 2025 | Frontiers in Marine Science, Vol. 12
- Cooperative strategy selection for livestreaming commerce supply chain with network externality
  Transportation Research Part E: Logistics and Transportation Review, Vol. 203
- Store brand encroachment and manufacturer innovation under different commission design
  27 October 2025 | Journal of the Operational Research Society, Vol. 98
- The Role of Brand Spillover on Firm’s Sourcing and Contract Decisions
  16 October 2025 | Games, Vol. 16, No. 5
- Anticompetitive Effects of a Dominant Retailer’s Guaranteed Profit Margin and Low-Price Contracts
  Leela Nageswaran,
  Aditya Jain,
  Haresh Gurnani
  22 September 2025 | Management Science, Vol. 0, No. 0
- To adopt an online recommender system? A manufacturer’s strategic choice in a dual-channel setting
  International Journal of Production Economics, Vol. 287
- Symmetric or asymmetric? Value-added service design for new and remanufactured products under competition
  International Journal of Production Economics, Vol. 287
- When and how to introduce live streaming for video game? Consumers’ trade-off between buying and watching
  Omega, Vol. 135
- Fast or slow? Logistics way choices for perishable products under competition
  22 January 2024 | International Transactions in Operational Research, Vol. 32, No. 5
- Supplier encroachment through live-streaming: the role of channel structure and hybrid contract
  11 August 2025 | International Journal of Production Research
- Distribution Strategy, Capability Investment, and Government Regulation
  26 February 2025 | Production and Operations Management, Vol. 34, No. 8
- Product Return Policies: The Impacts of Vertical Bargaining and Contracting with Retail Competition
  Chengzhang Li,
  Tingliang Huang,
  Yufei Huang
  16 May 2025 | Manufacturing & Service Operations Management, Vol. 27, No. 4
- Optimal Decision Analysis in Competing Supply Chains Considering Manufacturer's Misreporting Behavior and Blockchain Technology
  26 February 2025 | Managerial and Decision Economics, Vol. 46, No. 5
- A competitive supply chain model considering consumer green preference under demand uncertainty
  28 May 2025 | Operational Research, Vol. 25, No. 2
- Optimal exclusivity strategy for digital service on competing platforms with different installed bases
  Journal of Retailing, Vol. 101, No. 1
- Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing
  Omega, Vol. 131
- Carrier encroachment vs forwarder agency: co-operations in the freight market
  27 August 2022 | International Journal of Logistics Research and Applications, Vol. 28, No. 1
- Retailer service strategy on livestreaming platforms considering free riding behavior
  10 February 2023 | Annals of Operations Research, Vol. 344, No. 2-3
- Strategic choice of selling format under different power structures
  3 December 2024 | Soft Computing, Vol. 28, No. 23-24
- Manufacturer’s agency channel encroachment on an online retail platform
  23 November 2024 | Scientific Reports, Vol. 14, No. 1
- Strategic Green Technology Investment in a Supply Chain under Unobservable Contracts
  11 September 2024 | Journal of Systems Science and Systems Engineering, Vol. 58
- Electric vehicle charging stations' installing strategies: Considering government subsidies
  Applied Energy, Vol. 370
- Advertising mode selection strategy under manufacturer encroachment
  Electronic Commerce Research and Applications, Vol. 67
- The optimal product-line selling mode in online platforms
  Journal of Retailing, Vol. 100, No. 3
- Strategic Technology Innovation of a Basic Product in an E-Commerce Platform Supply Chain with a Potential Entrant in a Complementary Goods Market
  29 February 2024 | Asia-Pacific Journal of Operational Research, Vol. 41, No. 04
- Changing terms, evolving strategies: the tailoring of supply chain management terms and its implications
  4 June 2024 | Supply Chain Management: An International Journal, Vol. 29, No. 4
- Data capital investment strategy in competing supply chains
  10 May 2023 | Annals of Operations Research, Vol. 336, No. 3
- Responding to consumer environmental awareness: A variational inequality approach to green manufacturing optimization
  Computers & Industrial Engineering, Vol. 191
- Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
  European Journal of Operational Research, Vol. 313, No. 2
- Friend or foe? Examining local service sharing between offline stores and e-tailers
  Omega, Vol. 123
- Supply chains of mobile apps: competition, private labels and bypassing when the app’s quality is co-created
  25 December 2023 | Annals of Operations Research, Vol. 332, No. 1-3
- Coordination mechanisms of closed-loop supply chain under cap-and-trade policy
  14 November 2022 | Environment, Development and Sustainability, Vol. 26, No. 1
- Who Should Provide the Demand-Enhancing Service? Retailer Strategies on Service Provision in Competitive Channels
  IEEE Transactions on Engineering Management, Vol. 71
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
  5 December 2021 | International Transactions in Operational Research, Vol. 31, No. 1
- Cooperation strategies with third‐party platform: E‐tailer and manufacturer perspectives
  14 July 2023 | Naval Research Logistics (NRL), Vol. 70, No. 8
- Financing the capital-constrained online retailer with risk aversion: coordinating strategy analysis
  4 April 2022 | Annals of Operations Research, Vol. 331, No. 1
- Strategic introduction for competitive fresh produce in an e-commerce platform with demand information sharing
  23 September 2022 | Electronic Commerce Research, Vol. 23, No. 4
- Retailers’ incentives for green investment in differentiated competition channels
  Journal of Management Science and Engineering, Vol. 8, No. 4
- Interaction between manufacturer's wholesale pricing and retailers' price‐matching guarantees
  1 November 2023 | Production and Operations Management, Vol. 32, No. 11
- Manufacturer invasion and online sales mode strategy considering the level of service quality
  17 October 2023 | PLOS ONE, Vol. 18, No. 10
- Competitor referral by platforms
  26 March 2021 | Annals of Operations Research, Vol. 329, No. 1-2
- Marketplace or reseller: the channel strategy analysis for e-commerce platforms considering brand differentiation
  11 July 2023 | Industrial Management & Data Systems, Vol. 123, No. 8
- Optimal integration and bargaining decisions in asymmetric competing supply chains under virtual bargaining
  Computers & Industrial Engineering, Vol. 182
- Competitive Firms’ Optimal Decisions on Entering Accessory Market
  26 July 2023 | Sustainability, Vol. 15, No. 15
- The retailer's brand promotion strategy under competition: The impact of supply uncertainty
  Journal of Retailing and Consumer Services, Vol. 73
- A dynamic model considering consumer green awareness and environmental subsidy
  International Journal of Production Economics, Vol. 260
- Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce
  Omega, Vol. 117
- Optimal Recommendation Strategies for AI-Powered E-Commerce Platforms: A Study of Duopoly Manufacturers and Market Competition
  7 June 2023 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 18, No. 2
- Hybrid channel structure and product quality distribution strategy for online retail platform
  18 May 2023 | PLOS ONE, Vol. 18, No. 5
- Manufacturer rebate strategy under chain to chain competition
  8 June 2022 | Journal of the Operational Research Society, Vol. 74, No. 5
- Impacts of the minimum quantity contract on an online retail platform
  European Journal of Operational Research, Vol. 306, No. 3
- Search engine marketing for different competition modes – Interfirm and intrafirm
  14 June 2023 | RAIRO - Operations Research, Vol. 57, No. 3
- Brand-Owners’ Exclusive Channel Strategies in Multitier Supply Chains: Effect of Contract Unobservability
  21 April 2023 | Sustainability, Vol. 15, No. 8
- Channel strategies for competing retailers under supplier selection
  14 December 2022 | Journal of the Operational Research Society, Vol. 74, No. 3
- Impacts of power structure and financing choice on manufacturer’s encroachment in a supply chain
  27 June 2022 | Annals of Operations Research, Vol. 322, No. 1
- Game-theoretic analysis of a two-stage dual-channel supply chain coordination in the presence of market segmentation and price discounts
  Electronic Commerce Research and Applications, Vol. 57
- Supply Disruption in Multi-Tier Supply Chains: Competition and Network Configuration
  1 January 2023 | SSRN Electronic Journal, Vol. 80
- Mode of store-brand introduction and contracting sequence under manufacturer encroachment
  International Journal of Production Economics, Vol. 253
- Pricing and quality competition for substitutable green products with a common retailer
  7 July 2021 | Operational Research, Vol. 22, No. 4
- Research on Manufacturers’ Referral Strategy Considering Store Brand Retailers and Traditional Retailers
  14 September 2022 | Mathematics, Vol. 10, No. 18
- Negotiations in Competing Supply Chains: The Kalai-Smorodinsky Bargaining Solution
  Qi Feng,
  Yuanchen Li,
  J. George Shanthikumar
  22 February 2022 | Management Science, Vol. 68, No. 8
- Effectiveness of exclusive territories by competing manufacturers managing dual‐channel supply chains
  18 August 2021 | Managerial and Decision Economics, Vol. 43, No. 4
- Retail power in distribution channels: A double‐edged sword for upstream suppliers
  1 June 2022 | Production and Operations Management, Vol. 31, No. 6
- Sooner or Later? The Role of Adoption Timing in New Technology Introduction
  1 April 2022 | Production and Operations Management, Vol. 31, No. 4
- Implications of Price Matching in Supply Chain Negotiation
  Weixin Shang,
  Gangshu (George) Cai
  29 October 2021 | Manufacturing & Service Operations Management, Vol. 24, No. 2
- The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
  International Journal of Production Economics, Vol. 244
- Selecting online distribution modes for differentiated products in a platform supply chain
  International Journal of Production Economics, Vol. 244
- E-commerce platform canvassing and service upgrade in an ocean shipping supply chain
  Transportation Research Part E: Logistics and Transportation Review, Vol. 158
- Retailer's Incentives for Green Investment in Asymmetric Competitive Channels
  SSRN Electronic Journal, Vol. 58
- Pricing and energy efficiency decisions by manufacturer under channel coordination
  Journal of Industrial and Management Optimization, Vol. 18, No. 3
- Revenue-sharing contracts in supply chains: a comprehensive literature review
  27 September 2020 | International Journal of Production Research, Vol. 59, No. 21
- Add‐On Pricing in a Distribution Channel
  1 November 2021 | Production and Operations Management, Vol. 30, No. 11
- The Role of Expectation–Reality Discrepancy in Service Contracts
  1 November 2021 | Production and Operations Management, Vol. 30, No. 11
- Finding the way out to African swine fever: Analysis of Chinese government’s subsidy programs to farms and consumers
  Computers & Industrial Engineering, Vol. 160
- Impacts of heterogeneous green consumers on green innovation in electric vehicle and charging pile firms
  Sustainable Production and Consumption, Vol. 28
- Brand-owners’ vertical and horizontal alliance strategies facing dominant retailers: Effect of demand substitutability and complementarity
  Omega, Vol. 103
- Pricing strategies for competitive firms with indirect network effects
  7 May 2020 | Flexible Services and Manufacturing Journal, Vol. 33, No. 2
- Channel configuration in a complementary market under different power structures
  29 August 2020 | Naval Research Logistics (NRL), Vol. 68, No. 2
- Consignment supply chain cooperation for complementary products under online to offline business mode
  10 February 2020 | Flexible Services and Manufacturing Journal, Vol. 33, No. 1
- Government subsidies for preventing supply disruption when the supplier has an outside option under competition
  Transportation Research Part E: Logistics and Transportation Review, Vol. 147
- Manufacturer rebate and channel coordination in O2O retailing
  Journal of Retailing and Consumer Services, Vol. 58
- Research on Brand Competition and Decisions in Supply Chains Under Manufacturer Information Referral
  IEEE Access, Vol. 9
- The Impacts of Store Brand Entry under Asymmetric Information
  SSRN Electronic Journal, Vol. 72
- Investment and coordination decisions in a supply chain of fresh agricultural products
  6 June 2018 | Operational Research, Vol. 20, No. 4
- Advertising and power structures in competing supply chains
  Computers & Industrial Engineering, Vol. 150
- A continuous review policy for two complementary products with interrelated demand
  Computers & Industrial Engineering, Vol. 150
- Manufacturers’ green investment in a competitive market with a common retailer
  Journal of Cleaner Production, Vol. 276
- Collaboration under outcome-based contracts for information technology services
  European Journal of Operational Research, Vol. 286, No. 1
- Cost analysis in global supply chains
  Operations Research Letters, Vol. 48, No. 5
- When friends become enemies: co-opetition relationships between banks and third-party payment providers
  International Journal of Bank Marketing, Vol. 38, No. 5
- Which one is more valuable in coordinating the online and offline distribution? Service support or online price coordination
  Industrial Marketing Management, Vol. 87
- Reverse channel design with a dominant retailer and upstream competition in emerging markets: Retailer- or manufacturer- collection?
  Transportation Research Part E: Logistics and Transportation Review, Vol. 137
- A larger pie or a larger slice? Contract negotiation in a closed-loop supply chain with remanufacturing
  Computers & Industrial Engineering, Vol. 142
- The strategic analysis of logistics service sharing in an e-commerce platform
  Omega, Vol. 92
- The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain
  Transportation Research Part E: Logistics and Transportation Review, Vol. 136
- Pricing decisions in marketing channels in the presence of optional contingent products
  22 February 2018 | Central European Journal of Operations Research, Vol. 28, No. 1
- Pricing with risk sensitive competing container shipping lines: Will risk seeking do more good than harm?
  Transportation Research Part B: Methodological, Vol. 133
- Game Theoretical Perspectives on Pricing Decisions in Asymmetric Competing Supply Chains
  Discrete Dynamics in Nature and Society, Vol. 2020
- Demand information sharing in competing supply chains with manufacturer-provided service
  International Journal of Production Economics, Vol. 220
- The production decisions and cap setting with wholesale price and revenue sharing contracts under cap-and-trade regulation
  15 July 2019 | International Journal of Production Research, Vol. 58, No. 1
- Mobile channel and channel coordination under different supply chain contexts
  Industrial Marketing Management, Vol. 84
- Manufacturer Strategy on Service Provision in Competitive Channels
  1 January 2020 | Production and Operations Management, Vol. 29, No. 1
- A dynamic newsvendor problem with goodwill-dependent demands and minimum commitment
  Omega, Vol. 89
- Contracting for online personalisation services: An economic analysis
  10 February 2019 | Journal of the Operational Research Society, Vol. 70, No. 7
- Impact of In-Store Promotion and Spillover Effect on Private Label Introduction
  Yingjue Zhou,
  Tieming Liu,
  Gangshu Cai
  13 June 2019 | Service Science, Vol. 11, No. 2
- Fighting store brands through the strategic timing of pricing and advertising decisions
  European Journal of Operational Research, Vol. 275, No. 2
- Optimal pricing and trade-in policies in a dual-channel supply chain when considering market segmentation
  6 December 2018 | International Journal of Production Research, Vol. 57, No. 9
- Improving Microretailer and Consumer Welfare in Developing Economies: Replenishment Strategies and Market Entries
  Luyi Gui,
  Christopher S. Tang,
  Shuya Yin
  28 June 2018 | Manufacturing & Service Operations Management, Vol. 21, No. 1
- Revenue sharing contracts in a supply chain: a literature review
  IFAC-PapersOnLine, Vol. 52, No. 13
- Designing profitable joint product–service channels: case study on tablet and eBook markets
  5 August 2019 | Design Science, Vol. 5
- Is It a Strategic Move to Subsidized Consumers Instead of the Manufacturer?
  IEEE Access, Vol. 7
- Manufacturer’s Financing Strategy in a Dual-Channel Supply Chain: Third-Party Platform, Bank and Retailer Credit Financing
  SSRN Electronic Journal, Vol. 200
- Sustainable Decision Making for Store Brand Product
  30 October 2018 | Sustainability, Vol. 10, No. 11
- Adapting warehouse operations and design to omni-channel logistics
  29 August 2018 | International Journal of Physical Distribution & Logistics Management, Vol. 48, No. 9
- Improving Consumer Welfare and Manufacturer Profit via Government Subsidy Programs: Subsidizing Consumers or Manufacturers?
  Jiayi Joey Yu,
  Christopher S. Tang,
  Zuo-Jun Max Shen
  6 June 2018 | Manufacturing & Service Operations Management, Vol. 20, No. 4
- Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model
  1 August 2018 | Production and Operations Management, Vol. 27, No. 8
- Supplier encroachment under nonlinear pricing with imperfect substitutes: Bargaining power versus revenue-sharing
  European Journal of Operational Research, Vol. 267, No. 3
- Emission reduction decision and coordination of a make-to-order supply chain with two products under cap-and-trade regulation
  Computers & Industrial Engineering, Vol. 119
- Pricing decisions of complementary products in a two-level fuzzy supply chain
  26 September 2016 | International Journal of Production Research, Vol. 56, No. 5
- Pricing Decisions in a Dual Channel Supply Chain with Different Market Power Structures
  Operations Research and Fuzziology, Vol. 08, No. 02
- Who Benefits From Banning Discriminatory Wholesale Pricing When Retailers Can Price Match?
  SSRN Electronic Journal, Vol. 19
- Optimal bundling and pricing decisions for complementary products in a two-layer supply chain
  15 March 2017 | Journal of Systems Science and Systems Engineering, Vol. 26, No. 6
- Manufacturer Rebate Competition in a Supply Chain with a Common Retailer
  1 November 2017 | Production and Operations Management, Vol. 26, No. 11
- Integrated or decentralized: An analysis of channel structure for green products
  Computers & Industrial Engineering, Vol. 112
- Design of the Reverse Channel for Remanufacturing: Must Profit‐Maximization Harm the Environment?
  1 August 2017 | Production and Operations Management, Vol. 26, No. 8
- Effect of online personalization services on complementary firms
  Electronic Commerce Research and Applications, Vol. 24
- Dual-channel closed loop supply chains: forward channel competition, power structures and coordination
  24 March 2017 | International Journal of Production Research, Vol. 55, No. 12
- Asymmetric relationships with symmetric suppliers: Strategic choice of supply chain price leadership in a competitive market
  European Journal of Operational Research, Vol. 259, No. 2
- Competitive Retailer Strategies for New Market Research, Entry and Positioning Decisions
  Journal of Retailing, Vol. 93, No. 2
- Contract type of complementary product and service with quantity decisions
- The optimal reverse channel choice under supply chain competition
  European Journal of Operational Research, Vol. 259, No. 1
- Assessing the profitability of cooperative advertising programs in competing channels
  International Journal of Production Economics, Vol. 187
- The Influence of the Adult Entertainment Industry on Technology Standards for Computer, Video, and Smartphone Applications
  13 February 2017 | Global Business and Organizational Excellence, Vol. 36, No. 3
- Interaction between channel strategy and store brand decisions
  European Journal of Operational Research, Vol. 256, No. 3
- Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
  International Journal of Production Economics, Vol. 184
- Channel management and product design with consumers’ probabilistic choices
  23 August 2016 | International Journal of Production Research, Vol. 55, No. 3
- Inconsistency of a retailer's optimal policies and channel performance under revenue sharing contracts
  International Journal of Production Economics, Vol. 183
- Implications of Price Matching in Supply Chain Negotiation
  SSRN Electronic Journal, Vol. 86
- Understanding Value-Added Resellers’ Assortments of Multicomponent Systems
  1 September 2016 | Journal of Marketing, Vol. 80, No. 5
- Entry Deterrence of Capacitated Competition Using Price and Non‐Price Strategies
  1 April 2016 | Production and Operations Management, Vol. 25, No. 4
- Interaction between Channel Strategy and Store Brand Decisions
  SSRN Electronic Journal, Vol. 166
- Manufacturer Rebate Competition in a Supply Chain with a Common Retailer
  SSRN Electronic Journal, Vol. 29
- Improving Consumer Welfare and Manufacturer Profit Via Government Subsidy Programs: Subsidizing Consumers or Manufacturers?
  SSRN Electronic Journal, Vol. 18
- Manufacturers׳ channel structures when selling asymmetric competing products
  International Journal of Production Economics, Vol. 170
- Supply chain equilibrium among companies with offline and online selling channels
  23 June 2015 | International Journal of Production Research, Vol. 53, No. 22
- Online Manufacturer Referral to Heterogeneous Retailers
  1 November 2015 | Production and Operations Management, Vol. 24, No. 11
- Joint Selling of Complementary Components Under Brand and Retail Competition
  Yuhong He,
  Shuya Yin
  13 May 2015 | Manufacturing & Service Operations Management, Vol. 17, No. 4
- Aggressive or partnership strategy: Which choice is better for the national brand?
  International Journal of Production Economics, Vol. 166
- Distribution channel under competing supply chain
- Strategic Role of Retailer Bundling in a Distribution Channel
  Journal of Retailing, Vol. 91, No. 1
- Cooperative promotions in the distribution channel
  Omega, Vol. 51
- Understanding Value-Added Resellers' Assortments of Multi-Component Systems
  SSRN Electronic Journal, Vol. 8
- A Legal Commentary on the 'Economics of Unilateral Effects' by Marc Ivaldi, Bruno Jullien, Patrick Rey, Paul Seabright & Jean Tirole
  SSRN Electronic Journal, Vol. 51
- Advertising in Asymmetric Competing Supply Chains
  1 November 2014 | Production and Operations Management, Vol. 23, No. 11
- Gains and losses of exclusivity in grocery retailing
  International Journal of Research in Marketing, Vol. 31, No. 3
- The Smartphone You Want on the Carrier You Don't
  5 August 2014
- Competitive pricing and ordering decisions in a multiple-channel supply chain
  International Journal of Production Economics, Vol. 154
- The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
  29 November 2012 | Marketing Letters, Vol. 24, No. 3
- The Role of Contract Negotiation and Industry Structure in Production Outsourcing
  1 September 2013 | Production and Operations Management, Vol. 22, No. 5

Volume 31, Issue 1

January-February 2012

Pages 1-193

Article Information

Supplemental Material

Metrics

Information

Received:February 02, 2009
Accepted:September 27, 2011
Published Online:December 20, 2011

Cite as

Gangshu (George) Cai, Yue Dai, Sean X. Zhou, (2011) Exclusive Channels and Revenue Sharing in a Complementary Goods Market. Marketing Science 31(1):172-187.

https://doi.org/10.1287/mksc.1110.0688

Keywords

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Exclusive Channels and Revenue Sharing in a Complementary Goods Market

Supplemental Material

Volume 31, Issue 1

Article Information

Supplemental Material

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News