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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Article

Foreword—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics

Pages:945–949

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0677

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Structural Workshop Paper—Descriptive, Structural, and Experimental Empirical Methods in Marketing Research

Pages:950–964

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0681

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Structural Workshop Paper—Data Selection and Procurement

Pages:965–976

Published Online:June 6, 2011

https://doi.org/10.1287/mksc.1110.0650

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Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing

Pages:977–996

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0674

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Structural Workshop Paper—Estimating Discrete Games

Pages:997–1010

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0675

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Music Downloads and the Flip Side of Digital Rights Management

Pages:1011–1027

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0668

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Noncompensatory Dyadic Choices

Pages:1028–1047

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0667

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Optimal Advertising When Envisioning a Product-Harm Crisis

Pages:1048–1065

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0679

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Competitive Strategy for Open Source Software

Pages:1066–1078

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0669

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Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design

Pages:1079–1097

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0670

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Understanding Responses to Contradictory Information About Products

Pages:1098–1114

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0671

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The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

Pages:1115–1122

Published Online:October 13, 2011

https://doi.org/10.1287/mksc.1110.0666

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Focus on Authors

Free Access
Focus on Authors

Pages:1123–1126

Published Online:November 1, 2011

https://doi.org/10.1287/mksc.1110.0686

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