Research Article

Firm Strategies in the “Mid Tail” of Platform-Based Retailing

Pages:757–775

Published Online:July 15, 2011

https://doi.org/10.1287/mksc.1110.0656

Competing for Low-End Markets

Pages:776–788

Published Online:September 1, 2011

https://doi.org/10.1287/mksc.1110.0664

Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data

Pages:789–800

Published Online:June 20, 2011

https://doi.org/10.1287/mksc.1110.0647

Active Machine Learning for Consideration Heuristics

Pages:801–819

Published Online:July 15, 2011

https://doi.org/10.1287/mksc.1110.0660

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Pages:820–836

Published Online:July 15, 2011

https://doi.org/10.1287/mksc.1110.0655

Measuring the Lifetime Value of Customers Acquired from Google Search Advertising

Pages:837–850

Published Online:August 25, 2011

https://doi.org/10.1287/mksc.1110.0658

Social Learning and Dynamic Pricing of Durable Goods

Pages:851–865

Published Online:June 6, 2011

https://doi.org/10.1287/mksc.1110.0649

New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model

Pages:866–880

Published Online:June 6, 2011

https://doi.org/10.1287/mksc.1110.0654

Modeling Customer Lifetimes with Multiple Causes of Churn

Pages:881–902

Published Online:August 25, 2011

https://doi.org/10.1287/mksc.1110.0665

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

Pages:903–923

Published Online:July 15, 2011

https://doi.org/10.1287/mksc.1110.0652

Assessing the Effect of Marketing Investments in a Business Marketing Context

Pages:924–940

Published Online:August 25, 2011

https://doi.org/10.1287/mksc.1110.0661

Focus on Authors

Free Access
Focus on Authors

Pages:941–944

Published Online:September 1, 2011

https://doi.org/10.1287/mksc.1110.0676

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