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Research Article
Firm Strategies in the “Mid Tail” of Platform-Based Retailing
Pages:757–775
Published Online:July 15, 2011
Zooming In on Paid Search Ads—A Consumer-Level Model Calibrated on Aggregated Data
Pages:789–800
Published Online:June 20, 2011
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Pages:820–836
Published Online:July 15, 2011
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Pages:837–850
Published Online:August 25, 2011
New Perspectives on Customer “Death” Using a Generalization of the Pareto/NBD Model
Pages:866–880
Published Online:June 6, 2011
Modeling Customer Lifetimes with Multiple Causes of Churn
Pages:881–902
Published Online:August 25, 2011
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Pages:903–923
Published Online:July 15, 2011
Assessing the Effect of Marketing Investments in a Business Marketing Context
Pages:924–940
Published Online:August 25, 2011
