Modeling Customer Lifetimes with Multiple Causes of Churn
Published Online:25 Aug 2011https://doi.org/10.1287/mksc.1110.0665
Supplemental Material
mksc.1110.0665-sm_ec.pdf (104 KB)
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Volume 30, Issue 5
September-October 2011
Pages 757-944
Article Information
Supplemental Material
Metrics
Information
- Received:September 03, 2010
- Accepted:May 13, 2011
- Published Online:August 25, 2011
Copyright © 2011, INFORMS
Cite as
Michael Braun, David A. Schweidel, (2011) Modeling Customer Lifetimes with Multiple Causes of Churn. Marketing Science 30(5):881-902.
https://doi.org/10.1287/mksc.1110.0665
Keywords
