The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
Published Online:15 Jul 2011https://doi.org/10.1287/mksc.1110.0655
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Volume 30, Issue 5
September-October 2011
Pages 757-944
Article Information
Supplemental Material
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- Received:March 07, 2010
- Accepted:March 23, 2011
- Published Online:July 15, 2011
Copyright © 2011, INFORMS
Cite as
Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter J. Danaher, (2011) The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. Marketing Science 30(5):820-836.
https://doi.org/10.1287/mksc.1110.0655
Keywords
