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2009–2010 ISMS-MSI Practice Prize Competition
Free Access
2009–2010 ISMS-MSI Practice Prize Competition—Special Section Introduction
Pages:565–567
Published Online:July 1, 2011
Research Article
Practice Prize Winner—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Pages:568–585
Published Online:March 15, 2011
Practice Prize Paper
Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Pages:586–594
Published Online:February 9, 2011
Practice Prize Paper—Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
Pages:595–603
Published Online:December 10, 2010
Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Pages:604–611
Published Online:December 30, 2010
Research Article
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
Pages:628–645
Published Online:April 7, 2011
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
Pages:646–665
Published Online:June 6, 2011
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Pages:686–701
Published Online:June 6, 2011
A Dynamic Model of the Effect of Online Communications on Firm Sales
Pages:702–716
Published Online:June 6, 2011
No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
Pages:717–736
Published Online:June 6, 2011
Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles
Pages:737–752
Published Online:February 9, 2011
