A “Position Paradox” in Sponsored Search Auctions

Kinshuk Jerath
Kinshuk Jerath
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206
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,
Liye Ma
Liye Ma
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206
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,
Young-Hoon Park
Young-Hoon Park
[email protected]
Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853
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,
Kannan Srinivasan
Kannan Srinivasan
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206
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Kinshuk Jerath

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206

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Liye Ma

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206

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Young-Hoon Park

[email protected]

Johnson Graduate School of Management, Cornell University, Ithaca, New York 14853

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Kannan Srinivasan

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15206

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Published Online:7 Apr 2011https://doi.org/10.1287/mksc.1110.0645

Supplemental Material

Online supplement: mksc.1110.0645-sm-ec.pdf
Science-to-Practice presentation: mksc.1110.0645-sm.pdf

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Volume 30, Issue 4

July-August 2011

Pages 565-756

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Received:April 12, 2010
Accepted:January 31, 2011
Published Online:April 07, 2011

Cite as

Kinshuk Jerath, Liye Ma, Young-Hoon Park, Kannan Srinivasan, (2011) A “Position Paradox” in Sponsored Search Auctions. Marketing Science 30(4):612-627.

https://doi.org/10.1287/mksc.1110.0645

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A “Position Paradox” in Sponsored Search Auctions

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