Uninformative Advertising as an Invitation to Search
Published Online:1 Jul 2011https://doi.org/10.1287/mksc.1110.0651
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Volume 30, Issue 4
July-August 2011
Pages 565-756
Article Information
Supplemental Material
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- Received:October 16, 2009
- Accepted:March 26, 2011
- Published Online:July 01, 2011
Copyright © 2011, INFORMS
Cite as
Dina Mayzlin, Jiwoong Shin, (2011) Uninformative Advertising as an Invitation to Search. Marketing Science 30(4):666-685.
https://doi.org/10.1287/mksc.1110.0651
Keywords
