Practice Prize Winner—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities
Published Online:15 Mar 2011https://doi.org/10.1287/mksc.1100.0627
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Volume 30, Issue 4
July-August 2011
Pages 565-756
Article Information
Supplemental Material
Metrics
Information
- Received:June 01, 2010
- Accepted:October 14, 2010
- Published Online:March 15, 2011
Copyright © 2011, INFORMS
Cite as
Marc Fischer, Sönke Albers, Nils Wagner, Monika Frie, (2011) Practice Prize Winner—Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities. Marketing Science 30(4):568-585.
https://doi.org/10.1287/mksc.1100.0627
Keywords
