No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models
Published Online:6 Jun 2011https://doi.org/10.1287/mksc.1110.0648
Supplemental Material
mksc.1110.0648-sm-onlineappendix.pdf (200 KB)
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Volume 30, Issue 4
July-August 2011
Pages 565-756
Article Information
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- Received:December 14, 2009
- Accepted:March 07, 2011
- Published Online:June 06, 2011
Copyright © 2011, INFORMS
Cite as
Yi Qian, Hui Xie, (2011) No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models. Marketing Science 30(4):717-736.
https://doi.org/10.1287/mksc.1110.0648
Keywords
