A “Position Paradox” in Sponsored Search Auctions
Published Online:7 Apr 2011https://doi.org/10.1287/mksc.1110.0645
References
- On aggregation bias in sponsored search data: Existence and implications. (2009) . Working paper, University of Pennsylvania, PhiladelphiaGoogle Scholar
- Location, location, location: An analysis of profitability of position in online advertising markets. (2009) . Working paper, University of Texas at Austin, AustinGoogle Scholar
- Research note—Quality uncertainty and the performance of online sponsored search markets: An empirical investigation. Inform. Systems Res. (2010) 21(1):190–201Link, Google Scholar
- Position auctions with consumer search. Quart. J. Econom. (2011) . ForthcomingCrossref, Google Scholar
- A structural model of sponsored search advertising auctions. (2010) . Working paper, Harvard University, Cambridge, MAGoogle Scholar
- A nearly perfect market? Differentiation vs. price in consumer choice. Quant. Marketing Econom. (2009) 8(1):1–33Crossref, Google Scholar
- Position competition in sponsored search advertising. (2009) . Working paper, Washington University at St. Louis, St. LouisCrossref, Google Scholar
- Paid placement: Advertising and search on the Internet. (2006) . Working paper, University of Colorado at Boulder, BoulderGoogle Scholar
- Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. Amer. Econom. Rev. (2007) 97(1):242–259Crossref, Google Scholar
- Implementing sponsored search in Web search engines: Computational evaluation of alternative mechanisms. INFORMS J. Comput. (2007) 19(1):137–148Link, Google Scholar
- Shrouded attributes, consumer myopia, and information suppression in competitive markets. Quart. J. Econom. (2006) 121(2):505–540Crossref, Google Scholar
- An empirical analysis of search engine advertising: Sponsored search in electronic markets. Management Sci. (2009) 55(10):1605–1622Link, Google Scholar
- Search engine advertising: Channel substitution when pricing ads to context. Management Sci. (2011) 57(3):458–470Link, Google Scholar
- Eye-tracking analysis of user behavior in WWW search. Proc. 27th Annual Internat. ACM SIGIR Conf. Res. Development Inform. Retrieval (2004) Sheffield, UK(ACM, New York) 478–479Crossref, Google Scholar
- How “psychological” should economic and marketing models be? J. Marketing Res. (2006) 43(3):341–344Crossref, Google Scholar
- An information search cost perspective for designing interfaces for electronic commerce. J. Marketing Res. (1999) 36(3):387–394Crossref, Google Scholar
- On the depth and dynamics of World Wide Web shopping behavior. Management Sci. (2004) 50(3):299–308Link, Google Scholar
- Jupiter Research US online advertising forecast, 2007 to 2012. (2007) . Report, (June 14), http://www.mediamath.com/docs/US_Online_Advertising_Forec.pdfGoogle Scholar
- The race for sponsored links: Bidding patterns for search advertising. Marketing Sci. (2010) 29(2):199–215Link, Google Scholar
- Ex ante information and the design of keyword auctions. Inform. Systems Res. (2010) 21(1):133–153Link, Google Scholar
- Modeling navigational behavior in sponsored search advertising. (2010) . Working paper, Cornell University, Ithaca, NYGoogle Scholar
- From generic to branded: A model of spillover dynamics in paid search advertising. J. Marketing Res. (2011) 48(1):87–102Crossref, Google Scholar
- Modeling indirect effects of paid search advertising: Which keywords lead to more future visits? Marketing Sci. (2011) 30(4):646–665Link, Google Scholar
- Being with the big boys: When to buy competitor's keyword? (2009) . Working paper, University of Florida, GainesvilleGoogle Scholar
- A behavioral model of rational choice. Quart. J. Econom. (1955) 69(1):99–118Crossref, Google Scholar
- Position auctions. Internat. J. Indust. Organ. (2007) 25(6):1163–1178Crossref, Google Scholar
- A model of search intermediaries and paid referrals. Inform. Systems Res. (2007) 18(4):414–436Link, Google Scholar
- To place better or price cheaper? Price competition and endogenous bidding incentive in search advertising. (2009) . Working paper, University of Texas at Austin, AustinGoogle Scholar
- Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? Marketing Sci. (2010) 29(4):602–623Link, Google Scholar
- A dynamic model of sponsored search advertising. Marketing Sci. (2011) 30(3):447–468Link, Google Scholar
- Hybrid advertising auctions. Marketing Sci. (2011) 30(2):249–273Link, Google Scholar

