Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Published Online:9 Feb 2011https://doi.org/10.1287/mksc.1100.0619
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Volume 30, Issue 4
July-August 2011
Pages 565-756
Article Information
Supplemental Material
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- Received:May 07, 2010
- Accepted:October 14, 2010
- Published Online:February 09, 2011
Copyright © 2011, INFORMS
Cite as
Peter J. Danaher, John H. Roberts, Ken Roberts, Alan Simpson, (2011) Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science 30(4):586-594.
https://doi.org/10.1287/mksc.1100.0619
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