Firm Strategies in the “Mid Tail” of Platform-Based Retailing

Baojun Jiang
Baojun Jiang
[email protected]
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
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,
Kinshuk Jerath
Kinshuk Jerath
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
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,
Kannan Srinivasan
Kannan Srinivasan
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
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Baojun Jiang

[email protected]

Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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Kinshuk Jerath

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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Kannan Srinivasan

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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Published Online:15 Jul 2011https://doi.org/10.1287/mksc.1110.0656

Supplemental Material

mksc.1110.0656-sm-appendix.pdf (132 KB)

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Volume 30, Issue 5

September-October 2011

Pages 757-944

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Received:June 21, 2010
Accepted:April 02, 2011
Published Online:July 15, 2011

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Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan, (2011) Firm Strategies in the “Mid Tail” of Platform-Based Retailing. Marketing Science 30(5):757-775.

https://doi.org/10.1287/mksc.1110.0656

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Firm Strategies in the “Mid Tail” of Platform-Based Retailing

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