Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Published Online:15 Jul 2011https://doi.org/10.1287/mksc.1110.0652
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Volume 30, Issue 5
September-October 2011
Pages 757-944
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- Received:July 22, 2008
- Accepted:March 14, 2011
- Published Online:July 15, 2011
Copyright © 2011, INFORMS
Cite as
Dominique Olié Lauga, Elie Ofek, (2011) Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs. Marketing Science 30(5):903-923.
https://doi.org/10.1287/mksc.1110.0652
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