Disentangling Preferences and Learning in Brand Choice Models
Published Online:1 Jan 2012https://doi.org/10.1287/mksc.1110.0680
References
- Advertising, learning, and consumer choice in experienced goods markets: An empirical examination. Internat. Econom. Rev. (2003) 44:1007–1040Crossref, Google Scholar
- Estimation of switching models from revealed preferences and stated intentions. Transportation Res. Part A (1990) 24:485–495Crossref, Google Scholar
- Sophisticated EWA learning and strategic teaching in repeated games. J. Econom. Theory (2002) 104:137–188Crossref, Google Scholar
- Uncertainty and learning in pharmaceutical demand. Econometrica (2005) 73:1137–1174Crossref, Google Scholar
- Estimating durable goods adoption decisions from stated preference data. (2009) . Working paper, University of Chicago, ChicagoGoogle Scholar
- Category pricing with state-dependent utility. Marketing Sci. (2008) 27:417–429Link, Google Scholar
- An empirical dynamic model of optimal brand choice. (1988) . Working paper, Tel Aviv University, Tel Aviv, IsraelGoogle Scholar
- Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. (1996) 15:1–20Link, Google Scholar
- Try it, you will like it—Does consumer learning lead to competitive price promotions? Marketing Sci. (2008) 27:796–810Link, Google Scholar
- Application of a composite stochastic model of brand choice. J. Marketing Res. (1979) 16:258–267Crossref, Google Scholar
- A model of health plan choice: Inferring preferences and perceptions from a combination of revealed preference and attitudinal data. J. Econometrics (1999) 89:131–157Crossref, Google Scholar
- Identifying the hand of the past: Distinguishing state dependence from heterogeneity. Amer. Econom. Rev. (1991) 81:75–79Google Scholar
- Using stated response choice data to enrich revealed preference discrete choice models. Marketing Lett. (1993) 4:139–151Crossref, Google Scholar
- New brand positioning and pricing in an oligopolistic market. Marketing Sci. (1992) 11:133–153Link, Google Scholar
- A Bayesian updating model of dynamic brand choice behavior. (1988) . Working paper, University of Rochester, Rochester, NYGoogle Scholar
- Observed and unobserved heterogeneity in brand-choice models. Marketing Sci. (2006) 25:322–335Link, Google Scholar
- Bayes factors. J. Amer. Statist. Assoc. (1995) 90:773–795Crossref, Google Scholar
- Measuring expectations. Econometrica (2004) 72:1329–1376Crossref, Google Scholar
- Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22:58–84Link, Google Scholar
- Role of forgetting in memory-based choice decisions: A structural model. Quant. Marketing Econom. (2004) 2:107–140Crossref, Google Scholar
- Heterogeneous learning and the targeting of marketing communications for new products. Marketing Sci. (2009) 28:424–441Link, Google Scholar
- Approximate Bayesian inference with the weighted likelihood bootstrap. J. Roy. Statist. Soc. Ser. B (1994) 56:3–48Google Scholar
- Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Sci. (1988) 34:167–185Link, Google Scholar
- The value of purchase history data in target marketing. Marketing Sci. (1996) 15:321–340Link, Google Scholar

