Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
Published Online:1 Nov 2001https://doi.org/10.1287/mksc.20.4.337.9762
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- 1 November 2001 | Marketing Science, Vol. 20, No. 4
- 1 November 2001 | Marketing Science, Vol. 20, No. 4
Volume 20, Issue 4
November 2001
Pages iii-456
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- Published Online:November 01, 2001
© 2001 INFORMS
Cite as
David B. Montgomery, (2001) Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College. Marketing Science 20(4):337-348.
https://doi.org/10.1287/mksc.20.4.337.9762
