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Editorial
Research Article - Special Section on History of Marketing Science
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
Pages:337–348
Published Online:November 1, 2001
Market Measurement and Analysis: The First “Marketing Science” Conference
Pages:349–356
Published Online:November 1, 2001
Founding Marketing Science - Special Section on History of Marketing Science
Research Article - Special Section on History of Marketing Science
Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science
Pages:360–363
Published Online:November 1, 2001
The History of the Marketing College Is a Work in Progress
Pages:364–372
Published Online:November 1, 2001
The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
Pages:373–381
Published Online:November 1, 2001
Research Article
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Pages:382–404
Published Online:November 1, 2001
Pizzas: π or Square? Psychophysical Biases in Area Comparisons
Pages:405–425
Published Online:November 1, 2001
Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data
Pages:442–456
Published Online:November 1, 2001
