Editorial

Research Article - Special Section on History of Marketing Science

Founding Marketing Science - Special Section on History of Marketing Science

Research Article - Special Section on History of Marketing Science

Research Article

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through

Pages:382–404

Published Online:November 1, 2001

https://doi.org/10.1287/mksc.20.4.382.9757

Pizzas: π or Square? Psychophysical Biases in Area Comparisons

Pages:405–425

Published Online:November 1, 2001

https://doi.org/10.1287/mksc.20.4.405.9756

The Spatial Representation of Market Information

Pages:426–441

Published Online:November 1, 2001

https://doi.org/10.1287/mksc.20.4.426.9759

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data

Pages:442–456

Published Online:November 1, 2001

https://doi.org/10.1287/mksc.20.4.442.9751

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