Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Published Online:1 Nov 2001https://doi.org/10.1287/mksc.20.4.382.9757
Supplemental Material
mksc.20.4.382.9757-sm-effectiveness_of_trade_promotions.pdf (217 KB)
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Volume 20, Issue 4
November 2001
Pages iii-456
Article Information
Supplemental Material
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- Received:August 15, 2000
- Published Online:November 01, 2001
© 2001 INFORMS
Cite as
Nanda Kumar, Surendra Rajiv, Abel Jeuland, (2001) Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through. Marketing Science 20(4):382-404.
https://doi.org/10.1287/mksc.20.4.382.9757
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