The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.
Published Online:1 Nov 2001https://doi.org/10.1287/mksc.20.4.373.9761
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- 1 November 2001 | Marketing Science, Vol. 20, No. 4
Volume 20, Issue 4
November 2001
Pages iii-456
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- Published Online:November 01, 2001
© 2001 INFORMS
Cite as
Lewis G. Pringle, (2001) The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.. Marketing Science 20(4):373-381.
https://doi.org/10.1287/mksc.20.4.373.9761
