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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Search Committee Report

Free Access
Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future

Pages:iii–iv

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.0.157

Editorial

Free Access
The Mission of Marketing Science

Pages:1–13

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.1.162

Research Article

Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions

Pages:14–31

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.14.159

Preview Abstract
The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility

Pages:32–53

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.32.155

Preview Abstract
Consistent Assortment Provision and Service Provision in a Retail Environment

Pages:54–73

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.54.158

Preview Abstract
Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence

Pages:74–96

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.74.160

Preview Abstract
Investigating New Product Diffusion Across Products and Countries

Pages:97–114

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.97.161

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:115–116

Published Online:February 1, 2002

https://doi.org/10.1287/mksc.21.1.115.156

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