Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
Published Online:1 Feb 2002https://doi.org/10.1287/mksc.21.1.74.160
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Volume 21, Issue 1
February 2002
Pages iii-116
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- Received:October 03, 1997
- Published Online:February 01, 2002
© 2002 INFORMS
Cite as
Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar, (2002) Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence. Marketing Science 21(1):74-96.
https://doi.org/10.1287/mksc.21.1.74.160
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