Investigating New Product Diffusion Across Products and Countries
Published Online:1 Feb 2002https://doi.org/10.1287/mksc.21.1.97.161
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Volume 21, Issue 1
February 2002
Pages iii-116
Article Information
Supplemental Material
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- Received:February 19, 2001
- Published Online:February 01, 2002
© 2002 INFORMS
Cite as
Debabrata Talukdar, K. Sudhir, Andrew Ainslie, (2002) Investigating New Product Diffusion Across Products and Countries. Marketing Science 21(1):97-114.
https://doi.org/10.1287/mksc.21.1.97.161
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