Erratum

The printed version of Marketing Science, 2012, Vol. 31, No. 6, ”An Empirical Study of Word-of-Mouth Generation and Consumption” by Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen, pp. 952–963, contained the incorrect email address for Mantian (Mandy) Hu. The correct affiliation address should be [email protected]. The online version of the article has been corrected.