2015 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

Guest Editors-in-Chief

PRADEEP CHINTAGUNTA, University of Chicago

DOMINIQUE HANSSENS, University of California, Los Angeles

JOHN HAUSER, Massachusetts Institute of Technology

GANESH IYER, University of California, Berkeley

SANJOG MISRA, University of Chicago

DEBU PUROHIT, Duke University

JAGMOHAN RAJU, University of Pennsylvania

BRIAN RATCHFORD, University of Texas at Dallas

KANNAN SRINIVASAN, Carnegie Mellon University

GERARD TELLIS, University of Southern California

RUSSELL WINER, New York University

Guest Associate Editors

ERIC BRADLOW, University of Pennsylvania

TAT CHAN, Washington University in St. Louis

PRADEEP CHINTAGUNTA, University of Chicago

THEODOROS EVGENIOU, INSEAD

DAVID GODES, University of Maryland

AVI GOLDFARB, University of Toronto

DANIEL GOLDSTEIN, Microsoft Research

JOHN HAUSER, Massachusetts Institute of Technology

TECK HO, University of California, Berkeley

JOEL HUBER, Duke University

ODED KOENIGSBERG, London Business School

DONALD LEHMANN, Columbia University

PETER LENK, University of Michigan

MARY LUCE, Duke University

ROBERT MCCULLOCH, University of Chicago

NITIN MEHTA, University of Toronto

CARL MELA, Duke University

SANJOG MISRA, University of Chicago

KOEN PAUWELS, Özyegin University

RAM RAO, University of Texas at Dallas

STEVEN SHUGAN, University of Florida

RICHARD STAELIN, Duke University

OLIVIER TOUBIA, Columbia University

Ad Hoc Reviewers

VISHAL AGRAWAL Georgetown University

PAULO ALBUQUERQUE, INSEAD

ALEXEI ALEXANDROV, University of Rochester

GREG ALLENBY, Ohio State University

ON AMIR, University of California, San Diego

MICHELLE ANDREWS, Temple University

SINAN ARAL, Massachusetts Institute of Technology

ASHWIN ARAVINDAKSHAN, University of California, Davis

EVA ASCARZA, Columbia University

BERK ATAMAN, Koç University

TERRENCE AUGUST, University of California, San Diego

SRIDHAR BALASUBRAMANIAN, University of North Carolina at Chapel Hill

YAKOV BART, INSEAD

RAJEEV BATRA, University of Michigan

RAFAEL BECERRIL ARREOLA, University of South Carolina

JONAH BERGER, University of Pennsylvania

RON BERMAN, University of Pennsylvania

MARCO BERTINI, ESADE

PRADEEP BHARDWAJ, University of Central Florida

SHANTANU BHATTACHARYA, INSEAD

JASON BLEVINS, Ohio State University

BRYAN BOLLINGER, New York University

ANDRÉ BONFRER, University of Queensland

NORRIS BRUCE, University of Texas at Dallas

FABIO CALDIERARO, University of Washington, Seattle

ZIV CARMON, INSEAD

PRABIRENDRA CHATTERJEE, Sabancı University

HAI CHE, Indiana University

RACHEL CHEN, University of California, Davis

TAO CHEN, University of Maryland

DOUG CHUNG, Harvard University

TUCK SIONG CHUNG, Nanyang Technological University

MICHAEL COHEN, New York University

DINAH COHEN-VERNIK, Rice University

JENNIFER CUTLER, Illinois Institute of Technology

ARNAUD DE BRUYN, ESSEC Business School

BART DE LANGHE, University of Colorado at Boulder

BABUR DE LOS SANTOS, Clemson University

CHRYSANTHOS DELLAROCAS, Boston University

TIMOTHY DERDENGER, Carnegie Mellon University

RAMARAO DESIRAJU, University of Central Florida

DEBABRATA DEY, University of Washington, Seattle

UTPAL DHOLAKIA, Rice University

BAS DONKERS, Erasmus University Rotterdam

YANIV DOVER, Yale University

MICHAELA DRAGANSKA, Drexel University

REX DU, University of Houston

JASON DUAN, University of Texas at Austin

DARIA DZYABURA, New York University

PETER EBBES, HEC Paris

JEHOSHUA ELIASHBERG, University of Pennsylvania

THEODOROS EVGENIOU, INSEAD

ELEANOR FEIT, Drexel University

PHILIP FERNBACH, University of Colorado at Boulder

MARC FISCHER, University of Cologne

DUNCAN FONG, Pennsylvania State University

NATASHA FOUTZ, University of Virginia

JEFFREY GALAK, Carnegie Mellon University

MANISH GANGWAR, Indian School of Business

PEDRO GARDETE, Stanford University

ANDRE GERSHOFF, University of Texas at Austin

TANSEV GEYLANI, University of Pittsburgh

INGE GEYSKENS, Tilburg University

PULAK GHOSH, Indian Institute of Management

TIMOTHY GILBRIDE, University of Notre Dame

NICOLAS GLADY, KU Leuven

PETER GOLDER, Dartmouth College

MIGUEL GOMEZ, Cornell University

RICH GONZALEZ, University of Michigan

SHYAM GOPINATH, University of Utah

ERIC GREENLEAF, New York University

JANE GU, University of Connecticut

MEHMET GUMUS, McGill University

TINGTING HE, University of Wisconsin–Milwaukee

ELISABETH HONKA, University of Texas at Dallas

TANJIM HOSSAIN, University of Toronto

JOHN HOWELL, Pennsylvania State University

JEFF HU, Georgia Institute of Technology

GUOFANG HUANG, Yale University

SAM HUI, University of Houston

JOHN HULLAND, University of Georgia

J. WESLEY HUTCHINSON, University of Pennsylvania

MASAKAZU ISHIHARA, New York University

AYELET ISRAELI, Harvard University

RAGHURAM IYENGAR, University of Pennsylvania

WOLFGANG JANK, University of Maryland

BAOJUN JIANG, Washington University in St. Louis

GINGER JIN, University of Maryland

KIKET JINDAL, Indiana University

BING JING, Cheung Kong Graduate School of Business

LESLIE JOHN, Harvard University

KISSAN JOSEPH, University of Kansas

AMIT JOSHI, University of Central Florida

YOGESH JOSHI, University of Maryland

KARTHIK KANNAN, Purdue University

KATE KARNIOUCHINA, Mills College

JAEHWAN KIM, Korea University

JUN KIM, Hong Kong University of Science and Technology

GEORGE KNOX, Tilburg University

MLADEN KOLAR, University of Chicago

SREYA KOLAY, University of California, Irvine

MANFRED KRAFFT, University of Muenster

ROBERT KRIDER, Simon Fraser University

HARISH KRISHNAN, University of British Columbia

VINETT KUMAR, Yale University

ANJA LAMBRECHT, London Business School

DOMINIQUE LAUGA, University of Cambridge

SANGHAK LEE, University of Iowa

AURELIE LEMMENS, Tilburg University

GREGORY LEWIS, Harvard University

MICHAEL LEWIS, Emory University

BEIBEI LI, Carnegie Mellon University

SHIBO LI, Indiana University

BARAK LIBAI, Interdisciplinary Center Herzliya

GUI LIBERALI, Erasmus University Rotterdam

JOHN LIECHTY, Pennsylvania State University

HONGJU LIU, University of Connecticut

QIANG LIU, Purdue University

QING LIU, University of Wisconsin–Madison

YUNCHUAN LIU, University of Illinois at Urbana–Champaign

MITCHELL LOVETT, University of Rochester

LIYE MA, University of Maryland

GIRISH MALLAPRAGADA, Indiana University

MURALI MANTRALA, University of Missouri, Columbia

AMIT MEHRA, Indian School of Business

JAENINE MIKLÓS-THAL, University of Rochester

KANISHKA MISRA, University of Michigan

VIKAS MITTAL, Rice University

WENDY MOE, University of Maryland

CHRISTINE MOORMAN, Duke University

TAKESHI MUROOKA, University of Munich

A.V. MUTHUKRISHNAN, Hong Kong University of Science and Technology

MATTHEW NAGLER, City College of New York

VISHAL NARAYAN, National University of Singapore

RICHARD NETEMEYER, University of Virginia

JIAN NI, Johns Hopkins University

VINCENT NIJS, University of California, San Diego

CHRIS NOSKO, University of Chicago

A. YESIM ORHUN, University of Michigan

JOSEPH PANCRAS, University of Connecticut

MINJUNG PARK, University of California, Berkeley

KOEN PAUWELS, Özyegin University

RENANA PERES, Hebrew University of Jerusalem

ASHUTOSH PRASAD, University of Texas at Dallas

YI QIAN, University of British Columbia

ARVIND RANGASWAMY, Pennsylvania State University

ANITA RAO, University of Chicago

RAGHUNATH RAO, University of Texas at Austin

MARKUS REISINGER, Frankfurt School of Finance and Management

ROBERT ROODERKERK, Dartmouth College

FEDERICO ROSSI, Bocconi University

OLIVER RUTZ, University of Washington, Seattle

NAVDEEP SAHNI, Stanford University

SAJEESH SAJEESH, City University of New York

LINDA SALISBURY, Boston College

AMIN SAYEDI, University of Washington, Seattle

ERIC SCHWARTZ, University of Pennsylvania

DAVID SCHWEIDEL, Emory University

STEPHAN SEILER, Stanford University

KATJA SEIM, University of Pennsylvania

MATTHEW SELOVE, University of Southern California

JEN SHANG, Indiana University

BRADLEY SHAPIRO, University of Chicago

QIAOWEI SHEN, University of Pennsylvania

MENGZE SHI, University of Toronto

SANGWOO SHIN, Purdue University

WOOCHOEL SHIN, University of Florida

SCOTT SHRIVER, Columbia University

JORGE SILVA-RISSO, University of California, Riverside

PARAM SINGH, Carnegie Mellon University

SHUBHRANSHU SINGH, Johns Hopkins University

MAXIM SINITSYN, University of California, San Diego

MICHAEL SINKINSON, University of Pennsylvania

CATARINA SISMEIRO, Imperial College London

BERND SKIERA, University of Frankfurt

GARRETT SONNIER, University of Texas at Austin

SHRIHARI SRIDHAR, Pennsylvania State University

RAJI SRINIVASAN, University of Texas at Austin

SRINIVASARAGHAVAN SRIRAM, University of Michigan

JOYDEEP SRIVASTAVA, University of Maryland

THOMAS STEENBURGH, University of Virginia

ANDREW STEPHEN, University of Oxford

AXEL STOCK, University of Central Florida

UPENDER SUBRAMANIAN, University of Texas at Dallas

MONIC SUN, Boston University

NILADRI SYAM, University of Missouri, Columbia

DEBABRATA TALUKDAR, State University of New York at Buffalo

RAPHAEL THOMADSEN, Washington University in St. Louis

SESHADRI TIRUNILLAI, University of Houston

MICHAEL TRUSOV, University of Maryland

ÖZGE TURUT, Sabancı University

KOSUKE UETAKE, Yale University

NITA UMASHANKAR, Georgia State University

GLEN URBAN, Massachusetts Institute of Technology

OLEG URMINSKY, University of Chicago

DEMETRIOS VAKRATSAS, McGill University

TOMMASO VALLETTI, Imperial College London

RALF VAN DER LANS, Hong Kong University of Science and Technology

HAL VARIAN, Google

SRIRAM VENKATARAMAN, University of North Carolina at Chapel Hill

RAJKUMAR VENKATESAN, University of Virginia

KENNETH WILBUR, University of California, San Diego

MATTHIJS WILDENBEEST, Indiana University

KAREN WINTERICH, Pennsylvania State University

CHUNHUA WU, University of British Columbia

STEFAN WUYTS, Koç University

JINHONG XIE, University of Florida

BATAO YANG, University of Southern California

NATHAN YANG, McGill University

SONG YAO, Northwestern University

SHIJIN YOO, Korea University

CAROLYN YOON, University of Michigan

KAIFU ZHANG, Carnegie Mellon University

BO ZHOU, University of Maryland

TING ZHU, University of British Columbia

YI ZHU, University of Southern California

PETER ZUBCSEK, University of Florida