2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
Abstract
Marketing Science greatly benefited from the admirable and fastidious efforts of more than 200 different individuals who provided manuscript reviews last year. Beyond those individuals already recognized on the editorial board, the editor-in-chief and guest editors of Marketing Science are indebted to the many guest editors, guest associate editors, and ad hoc reviewers who provided expert counsel and guidance on a voluntary basis. The following list acknowledges the contribution of guest editors, guest associate editors, and ad hoc reviewers who served from January 1, 2016 to December 31, 2016. Finally, our sincere appreciation to the authors, whose outstanding submissions and careful revisions make the journal the go-to resource for leading edge knowledge in quantitative marketing.
Marketing Science mourns the loss of Professor Frankel ter Hofstede, University of Texas at Austin, who passed away in an untimely accident in December 2016. The marketing science community has lost a wonderful scholar, colleague, and friend.
K. Sudhir
Yale University
Guest Editors
PRADEEP CHINTAGUNTA, University of Chicago
PREYAS DESAI, Duke University
JEAN-PIERRE DUBÉ, University of Chicago
FRED FEINBERG, University of Michigan
DOMINIQUE HANSSENS, University of California, Los Angeles
JOHN HAUSER, Massachusetts Institute of Technology
PUNEET MANCHANDA, University of Michigan
BRIAN RATCHFORD, University of Texas at Dallas
DUNCAN SIMESTER, Massachusetts Institute of Technology
RUSSELL WINER, New York University
Guest Associate Editors
ANAND BODAPATI, University of California, Los Angeles
ERIC BRADLOW, University of Pennsylvania
ALEXANDER CHERNEV, Northwestern University
PRADEEP CHINTAGUNTA, University of Chicago
ANNE COUGHLAN, Northwestern University
PREYAS DESAI, Duke University
FRED FEINBERG, University of Michigan
DOMINIQUE HANSSENS, University of California, Los Angeles
JAN HEIDE, University of Wisconsin
LEIGH MCALISTER, University of Texas at Austin
ROBERT MCCULLOCH, University of Chicago
CHAKRAVARTHI NARASIMHAN, Washington University in St. Louis
DUNCAN SIMESTER, Massachusetts Institute of Technology
GAL ZAUBERMAN, Yale University
JOHN ZHANG, University of Pennsylvania
Ad Hoc Reviewers
FERAY ADIGUZEL, LUISS Guido Carli University
LUIS AGUIAR, Institute for Prospective Technological Studies
VICTOR AGUIRREGABIRIA, University of Toronto
PAULO ALBUQUERQUE, INSEAD
GREG ALLENBY, Ohio State University
ON AMIR, University of California, San Diego
MICHELLE ANDREWS, Emory University
EVA ASCARZA, Columbia University
RAM BALA, Santa Clara University
ALLISON JUNE BARLOW CHANEY, Princeton University
YAKOV BART, Northeastern University
BARRY BAYUS, University of North Carolina at Chapel Hill
RON BERMAN, University of Pennsylvania
PRADEEP BHARDWAJ, University of Central Florida
EYAL BIALOGORSKY, IDC Herzliya
TAMMO BIJMOLT, University of Groningen
DANIEL BJÖRKEGREN, Brown University
ULF BOCKENHOLT, Northwestern University
BRYAN BOLLINGER, Duke University
ABHISHEK BORAH, University of Washington
FRANCESCO BOVA, University of Toronto
FERNANDO BRANCO, Universidade Católica Portuguesa
NORRIS BRUCE, University of Texas at Dallas
PIERRE CHANDON, INSEAD
AMAR CHEEMA, University of Virginia
XINLEI CHEN, Shanghai Advanced Institute of Finance
JUDY CHEVALIER, Yale University
LEON CHU, University of Southern California
DOUG CHUNG, Harvard University
CHRIS CONLON, New York University
JENNIFER CUTLER, Illinois Institute of Technology
HENGCHEN DAI, Washington University in St. Louis
OEYSTEIN DALJORD, University of Chicago
BRETT DANAHER, Wellesley College
HANNES DATTA, Tilburg University
SUMON DATTA, Purdue University
BABUR DE LOS SANTOS, Clemson University
TIMOTHY DERDENGER, Carnegie Mellon University
RAMARAO DESIRAJU, University of Central Florida
ISAAC DINNER, University of North Carolina at Chapel Hill
YAN DONG, University of South Carolina
BAS DONKERS, Erasmus University Rotterdam
YANIV DOVER, Hebrew University of Jerusalem
DARIA DZYABURA, New York University
DEAN ECKLES, Massachusetts Institute of Technology
SEDA ERTAC, Koç Üniversitesi
FRED FEINBERG, University of Michigan
ELEANOR FEIT, Drexel University
MARC FISCHER, University of Cologne
NATHAN FONG, Temple University
NATASHA FOUTZ, University of Virginia
PHILIP FRANSES, Erasmus University Rotterdam
PEDRO GARDETE, Stanford University
HUBERT GATIGNON, INSEAD
INGE GEYSKENS, Tilburg University
KATRIJN GIELENS, University of North Carolina at Chapel Hill
RICARD GIL, Johns Hopkins University
WILLIAM GOETZMANN, Yale University
KHIM GOH, National University of Singapore
DANIEL GOLDSTEIN, Microsoft Research
ARUN GOPALAKRISHNAN, Washington University in St. Louis
ERIC GREENLEAF, New York University
ABBIE GRIFFIN, University of Utah
SUNG HAM, George Washington University
RICK HARBAUGH, Indiana University
AVERY HAVIV, University of Rochester
PAUL HOBAN, University of Wisconsin
ELISABETH HONKA, University of Texas at Dallas
TANJIM HOSSAIN, University of Toronto
MING HSU, University of California, Berkeley
GUOFANG HUANG, Yale University
YAN HUANG, University of Michigan
SAM HUI, University of Houston
MITSURU IGAMI, Yale University
MASAKAZU ISHIHARA, New York University
TOWHIDUL ISLAM, University of Guelph
AYELET ISRAELI, Harvard University
KAMEL JEDIDI, Columbia University
PRZEMYSLAW JEZIORSKI, University of California, Berkeley
BAOJUN JIANG, Washington University in St. Louis
ZHENGRUI JIANG, Iowa State University
GINGER JIN, University of Maryland
PRANAV JINDAL, University of North Carolina at Chapel Hill
BING JING, Cheung Kong Graduate School of Business
GEORGE JOHN, University of Minnesota
GARRETT JOHNSON, University of Rochester
KIRTHI KALYANAM, Santa Clara University
TONY KE, Massachusetts Institute of Technology
AHMED KHWAJA, Yale University
JUN KIM, Hong Kong University of Science and Technology
SREYA KOLAY, University of California, Irvine
RENATA KOSOVA, Imperial College London
HARISH KRISHNAN, University of British Columbia
TRICHY KRISHNAN, National University of Singapore
VINEET KUMAR, Yale University
DOMINIQUE LAUGA, University of Cambridge
ROBYN LEBOEUF, University of Florida
CLARENCE LEE, Cornell University
JONATHAN LEVAV, Stanford University
MICHAEL LEWIS, Emory University
BEIBEI LI, Carnegie Mellon University
HONGSHUANG (ALICE) LI, Indiana University
SHIBO LI, Indiana University
YANG LI, Cheung Kong Graduate School of Business
BARAK LIBAI, IDC Herzliya
GUI LIBERALI, Erasmus University Rotterdam
SONG LIN, Hong Kong University of Science and Technology
HONGJU LIU, University of Connecticut
WENDY LIU, University of California, San Diego
XIAO LIU, Carnegie Mellon University
YUNCHUAN LIU, University of Illinois at Urbana–Champaign
DESMOND (HO-FU) LO, Santa Clara University
MITCHELL LOVETT, University of Rochester
LAN LUO, University of Southern California
LIYE MA, University of Maryland
GREGOR MATVOS, University of Chicago
RYAN MCDEVITT, Duke University
BLAKELEY MCSHANE, Northwestern University
JEANINE MIKLÓS-THAL, University of Rochester
KANISHKA MISRA, University of Michigan
VIKAS MITTAL, Rice University
CHRISTINE MOORMAN, Duke University
EITAN MULLER, New York University
B.P.S. MURTHI, University of Texas at Dallas
ANDRÉS MUSALEM, Duke University
NADIA NABOUT, Vienna University of Economics
MATTHEW NAGLER, City College of New York,Hunter College
DENIS NEKIPELOV, University of Virginia
DONALD NGWE, Harvard University
JIAN NI, Johns Hopkins University
VINCENT NIJS, University of California, San Diego
ELENA OBUKHOVA, McGill University
A. YESIM ORHUN, University of Michigan
MATTHEW OSBORNE, Bureau of Economic Analysis
RICHARD PAAP, Erasmus University Rotterdam
V. PADMANABHAN, INSEAD
JOSEPH PANCRAS, University of Connecticut
MINJUNG PARK, University of California, Berkeley
ADITHYA PATTABHIRAMAIAH, Georgia Institute of Technology
KOEN PAUWELS, Özyeğin University
HILKE PLASSMANN, INSEAD
ANDREA POZZI, Einaudi Institute for Economics and Finance
JAIDEEP PRABHU, University of Cambridge
ASHUTOSH PRASAD, University of Texas at Dallas
DRAZEN PRELEC, Massachusetts Institute of Technology
DINESH PURANAM, Cornell University
YI QIAN, University of British Columbia
SAM RANSBOTHAM, Boston College
ANITA RAO, University of Chicago
RAGHUNATH RAO, University of Texas at Austin
ANDREW RHODES, Toulouse School of Economics
OLIVER RUTZ, University of Washington
NAVDEEP SAHNI, Stanford University
LAURIE SANTOS, Yale University
TAKUYA SATOMURA, Keio University
AMIN SAYEDI, University of Washington
ROM SCHRIFT, University of Pennsylvania
ERIC SCHWARTZ, University of Pennsylvania
STEPHAN SEILER, Stanford University
MATTHEW SELOVE, Chapman University
RAJ SETHURAMAN, Southern Methodist University
BRADLEY SHAPIRO, University of Chicago
QIAOWEI SHEN, University of Pennsylvania
MENGZE SHI, University of Toronto
SAVANNAH WEI SHI, Santa Clara University
BEN SHILLER, Brandeis University
SANGWOO SHIN, Purdue University
WOOCHOEL SHIN, University of Florida
SCOTT SHRIVER, Columbia University
SHUBHRANSHU SINGH, Johns Hopkins University
MAXIM SINITSYN, University of California, San Diego
BERND SKIERA, University of Frankfurt
GARRETT SONNIER, University of Texas at Austin
ALINA SORESCU, Texas A&M University
ANDREW STEPHEN, University of Oxford
AXEL STOCK, University of Central Florida
UPENDER SUBRAMANIAN, University of Texas at Dallas
MONIC SUN, Boston University
YUTEC SUN, Telecom ParisTech
NILADRI SYAM, University of Missouri
MATT TADDY, University of Chicago
FRENKEL TER HOFSTEDE, University of Texas at Austin
ISHANI TEWARI, Curry College
SESHADRI TIRUNILLAI, University of Houston
ANNA TUCHMAN, Northwestern University
ÖZGE TURUT, Sabancı University
RAJEEV TYAGI, University of California, Irvine
KOSUKE UETAKE, Yale University
RALUCA URSU, University of Chicago
RALF VAN DER LANS, Hong Kong University of Science and Technology
HAL VARIAN, Google
RAJKUMAR VENKATESAN, Univeristy of Virginia
R. VENKATESH, University of Pittsburgh
MADHU VISWANATHAN, University of Arizona
MARIA ANA VITORINO, University of Minnesota
FLORIAN VON WANGENHEIM, ETH Zürich
JOACHIM VOSGERAU, Bocconi University
KITTY Y. WANG, City University of Hong Kong
YANWEN WANG, University of Colorado Boulder
RYAN WEBB, University of Toronto
MATTHIJS WILDENBEEST, Indiana University
YI XIANG, China Europe International Business School
PING XIAO, National University of Singapore
JINHONG XIE, University of Florida
YING XIE, University of Texas at Dallas
LINLI XU, University of Minnesota
YING YANG, University of Iowa
SONG YAO, Northwestern University
PINAR YILDIRIM, University of Pennsylvania
CAROLYN YOON, University of Michigan
ERIC YORKSTON, Texas Christian University
GEORGIOS ZERVAS, Boston University
KAIFU ZHANG, Carnegie Mellon University
LAURINA ZHANG, Western University
YING ZHAO, Hong Kong University of Science and Technology
BO ZHOU, University of Maryland, College Park
JIDONG ZHOU, Yale University
YI ZHU, University of Southern California
PETER ZUBCSEK, Tel Aviv University

