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Research Articles
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
Pages:161–186
Published Online:February 2, 2017
Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
Pages:187–194
Published Online:January 12, 2017
A Cross-Cohort Changepoint Model for Customer-Base Analysis
Pages:195–213
Published Online:December 8, 2016
Can Retail Sales Volatility be Curbed Through Marketing Actions?
Pages:232–253
Published Online:February 8, 2017
The Effects of Product Line Breadth: Evidence from the Automotive Industry
Pages:254–271
Published Online:June 23, 2016
“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information About Adoption Stock in New Product Trial
Pages:290–300
Published Online:January 12, 2017
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance
Pages:301–319
Published Online:February 17, 2017
Focus On Authors
Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc
Free Access
2016 Guest Editors, Guest Associate Editors, and Ad Hoc Reviewers
Pages:324–326
Published Online:March 23, 2017
