The Effects of Product Line Breadth: Evidence from the Automotive Industry
Published Online:23 Jun 2016https://doi.org/10.1287/mksc.2016.0979
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mksc.2016.0979-sm.pdf (116 KB)
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Volume 36, Issue 2
March-April 2017
Pages 161-323
Article Information
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- Received:April 08, 2013
- Accepted:December 22, 2015
- Published Online:June 23, 2016
Copyright © 2016, INFORMS
Cite as
Antonio Moreno, Christian Terwiesch (2016) The Effects of Product Line Breadth: Evidence from the Automotive Industry. Marketing Science 36(2):254-271.
https://doi.org/10.1287/mksc.2016.0979
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