Entry of Copycats of Luxury Brands

Sarah Yini Gao
Sarah Yini Gao
[email protected]
NUS School of Business, National University of Singapore, 119245 Singapore
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,
Wei Shi Lim
Corresponding Author
Wei Shi Lim
[email protected]
NUS School of Business, National University of Singapore, 119245 Singapore
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,
Christopher S. Tang
Christopher S. Tang
[email protected]
University of California, Los Angeles, Los Angeles, California 90024
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Sarah Yini Gao

[email protected]

NUS School of Business, National University of Singapore, 119245 Singapore

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Wei Shi Lim

Corresponding Author

Wei Shi Lim

[email protected]

NUS School of Business, National University of Singapore, 119245 Singapore

Search for more papers by this author

Christopher S. Tang

[email protected]

University of California, Los Angeles, Los Angeles, California 90024

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Published Online:29 Nov 2016https://doi.org/10.1287/mksc.2016.1008

Supplemental Material

mksc.2016.1008-sm.pdf (262 KB)

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Volume 36, Issue 2

March-April 2017

Pages 161-323

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Received:August 10, 2015
Accepted:August 04, 2016
Published Online:November 29, 2016

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Sarah Yini Gao, Wei Shi Lim, Christopher S. Tang (2016) Entry of Copycats of Luxury Brands. Marketing Science 36(2):272-289.

https://doi.org/10.1287/mksc.2016.1008

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Entry of Copycats of Luxury Brands

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