Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Idea Generation, Creativity, and Prototypicality

Pages:1–20

Published Online:August 17, 2016

https://doi.org/10.1287/mksc.2016.0994

Preview Abstract
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

Pages:21–42

Published Online:August 1, 2016

https://doi.org/10.1287/mksc.2016.0995

Preview Abstract
When Less Is More: Data and Power in Advertising Experiments

Pages:43–53

Published Online:July 26, 2016

https://doi.org/10.1287/mksc.2016.0998

Preview Abstract
Benefit-Based Conjoint Analysis

Pages:54–69

Published Online:October 4, 2016

https://doi.org/10.1287/mksc.2016.1003

Preview Abstract
Cartel Formation Through Strategic Information Leakage in a Distribution Channel

Pages:70–88

Published Online:September 22, 2016

https://doi.org/10.1287/mksc.2016.1000

Preview Abstract
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Pages:89–104

Published Online:September 16, 2016

https://doi.org/10.1287/mksc.2016.1001

Preview Abstract
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity

Pages:105–123

Published Online:September 29, 2016

https://doi.org/10.1287/mksc.2016.1002

Preview Abstract
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End

Pages:124–139

Published Online:December 2, 2016

https://doi.org/10.1287/mksc.2016.1004

Preview Abstract
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach

Pages:140–156

Published Online:July 19, 2016

https://doi.org/10.1287/mksc.2016.0992

Preview Abstract

Focus On Authors

Focus On Authors

Pages:157–159

Published Online:January 26, 2017

https://doi.org/10.1287/mksc.2016.1025

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree