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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

Pages:831–848

Published Online:July 5, 2016

https://doi.org/10.1287/mksc.2016.0987

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Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content

Pages:849–869

Published Online:October 11, 2016

https://doi.org/10.1287/mksc.2016.0989

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Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms

Pages:870–893

Published Online:July 6, 2016

https://doi.org/10.1287/mksc.2016.0976

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Investigating Purchase Conversion by Uncovering Online Visit Patterns

Pages:894–914

Published Online:July 14, 2016

https://doi.org/10.1287/mksc.2016.0990

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Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry

Pages:915–933

Published Online:June 20, 2016

https://doi.org/10.1287/mksc.2015.0971

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Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

Pages:934–952

Published Online:June 30, 2016

https://doi.org/10.1287/mksc.2016.0978

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Sentence-Based Text Analysis for Customer Reviews

Pages:953–975

Published Online:July 18, 2016

https://doi.org/10.1287/mksc.2016.0993

Preview Abstract
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research

Pages:976–994

Published Online:August 16, 2016

https://doi.org/10.1287/mksc.2016.0991

Preview Abstract

Focus On Authors

Free Access
Focus On Authors

Pages:995–998

Published Online:November 15, 2016

https://doi.org/10.1287/mksc.2016.1016

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:November 15, 2016

https://doi.org/10.1287/mksc.2016.eb.v35n6

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