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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Research Articles

Zooming In on Choice: How Do Consumers Search for Cameras Online?

Pages:693–712

Published Online:May 20, 2016

https://doi.org/10.1287/mksc.2016.0977

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Monetizing Ratings Data for Product Research

Pages:713–726

Published Online:May 3, 2016

https://doi.org/10.1287/mksc.2016.0980

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Social Responsibility and Product Innovation

Pages:727–742

Published Online:June 10, 2016

https://doi.org/10.1287/mksc.2015.0975

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Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense

Pages:743–755

Published Online:May 11, 2016

https://doi.org/10.1287/mksc.2016.0988

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A Model of Unorganized and Organized Retailing in Emerging Economies

Pages:756–778

Published Online:May 4, 2016

https://doi.org/10.1287/mksc.2015.0962

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Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

Pages:779–799

Published Online:May 3, 2016

https://doi.org/10.1287/mksc.2015.0963

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To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Pages:800–809

Published Online:May 13, 2016

https://doi.org/10.1287/mksc.2016.0981

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Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

Pages:810–826

Published Online:May 31, 2016

https://doi.org/10.1287/mksc.2015.0973

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Focus On Authors

Free Access
Focus On Authors

Pages:827–829

Published Online:September 22, 2016

https://doi.org/10.1287/mksc.2016.1005

Editorial Board

Free Access
Editorial Board

Pages:iii–iii

Published Online:September 22, 2016

https://doi.org/10.1287/mksc.2016.eb.v35n5

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