Zooming In on Choice: How Do Consumers Search for Cameras Online?
Published Online:20 May 2016https://doi.org/10.1287/mksc.2016.0977
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Volume 35, Issue 5
September-October 2016
Pages 693-829
Article Information
Supplemental Material
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Information
- Received:October 16, 2014
- Accepted:October 02, 2015
- Published Online:May 20, 2016
Copyright © 2016, INFORMS
Cite as
Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela (2016) Zooming In on Choice: How Do Consumers Search for Cameras Online?. Marketing Science 35(5):693-712.
https://doi.org/10.1287/mksc.2016.0977
Keywords
