Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

Michael Platzer
Michael Platzer
[email protected]
Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria
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,
Thomas Reutterer
Corresponding Author
Thomas Reutterer
[email protected]
Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria
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Michael Platzer

[email protected]

Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria

Search for more papers by this author

Thomas Reutterer

Corresponding Author

Thomas Reutterer

[email protected]

Department of Marketing, WU Vienna University of Economics and Business, A-1020 Vienna, Austria

Search for more papers by this author

Published Online:3 May 2016https://doi.org/10.1287/mksc.2015.0963

Supplemental Material

The replication files for this article are available HERE.

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Volume 35, Issue 5

September-October 2016

Pages 693-829

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Received:August 12, 2013
Accepted:August 17, 2015
Published Online:May 03, 2016

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Michael Platzer, Thomas Reutterer (2016) Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity. Marketing Science 35(5):779-799.

https://doi.org/10.1287/mksc.2015.0963

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Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity

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