Focus On Authors
Greg Allenby (“Monetizing Ratings Data for Product Research”) is the Kurtz Chair in Marketing at Ohio State University. He is a Fellow of the INFORMS Society for Marketing Science and the American Statistical Association. He is also the 2012 recipient of the AMA Parlin Award for his contributions to the field of marketing research. He is a past editor of Quantitative Marketing and Economics, and a past area/associate editor for Marketing Science, Journal of Marketing Research, and the Journal of Business and Economic Statistics.
Bart J. Bronnenberg (“Zooming In on Choice: How Do Consumers Search for Cameras Online?”) is a professor of marketing at Tilburg University. He is also a research fellow of the Center of Economic Policy Research. He studies consumer search, the effects of branding, and the demand and supply of convenience. His home page is located at http://bart.bronnenberg.net. In his spare time he likes to run and scaling the Dutch mountains on his mountain bike.
C. Jeffrey Cai (“Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense”) is an assistant professor of marketing at Mays Business School, Texas A&M University. He obtained his Ph.D. in marketing from the Wharton School, University of Pennsylvania. His substantive research interests are in the areas of competitive strategy, behavioral economics, and information economics.
Bram Foubert (“Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption”) is an assistant professor at Maastricht University School of Business and Economics, where he teaches courses in retailing, econometrics, and product development. His research interests are in the areas of consumer response modeling and retailing. His previous work appeared in the Journal of Marketing Research and Journal of Marketing among others.
Els Gijsbrechts (“Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption”) is a professor of quantitative marketing at Tilburg University. She received a Ph.D. in applied economic sciences from the University of Antwerp, and previously held positions at the University of Antwerp, FUCAM, and the Catholic University of Leuven. Her research focuses on modeling consumers’ shopping behavior and their responses to retailer and manufacturer decisions such as shelf layout, price (promotions), branding, stock-outs and assortment decisions. Her research has been published in leading journals like the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Retailing, and received several nominations, such as those for the International Journal of Research in Marketing Best Paper Award, the Davidson Award, and the William O’Dell Award.
Nino Hardt (“Monetizing Ratings Data for Product Research”) is an assistant professor of marketing at Ohio State University. He received his Ph.D. from the Catholic University of Eichstätt–Ingolstadt. His research interests include product research, choice models, and applied Bayesian methods in marketing.
Ganesh Iyer (“Social Responsibility and Product Innovation”) is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California Berkeley. He received his Ph.D. from the University of Toronto and he was previously on the faculty at Olin Business School, Washington University in St. Louis. His research uses economic theory to study marketing strategy problems; his areas of research are the coordination of product distribution, Internet strategy, strategic communication, bounded rationality in marketing strategy, and social and development marketing. His research has won the John D. C. Little Award in 2000 for the best paper published in Management Science and Marketing Science and he has been a finalist for this best paper award on four other occasions (1998, 2003, 2005 and 2012); his papers have also been finalists for the INFORMS Society of Marketing Science Long Term Impact Award in 2012, 2013, and 2014. He is currently a senior editor for Marketing Science and has been an associate editor for Marketing Science, Management Science, and Quantitative Marketing and Economics.
Kinshuk Jerath (“A Model of Unorganized and Organized Retailing in Emerging Economies”) is the Class of 1967 Associate Professor of Business in the Marketing Division at Columbia Business School. He received a B.Tech. in computer science and engineering from the Indian Institute of Technology, Bombay and a Ph.D. in marketing from the Wharton School, University of Pennsylvania. Before Columbia, he taught at the Tepper School of Business at Carnegie Mellon University. His research is in the area of technology-enabled marketing, primarily in online advertising, online and offline retailing, and customer management, and he focuses on theory as well as measurement with data. His research has appeared in top-tier journals, such as Marketing Science, Management Science, Journal of Marketing Research, and Manufacturing & Service Operations Management; he is on the editorial board of Marketing Science, Production and Operations Management, and Customer Needs and Solutions.
Baojun Jiang (“To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel”) is an assistant professor of marketing at Olin Business School, Washington University in St. Louis. He received a B.A. in economics and physics from Grinnell College, an M.S. in physics and an M.S. in electrical engineering from Stanford University, an MBA from the University of Texas at Austin, and an M.S. and Ph.D. in industrial administration from Carnegie Mellon University. His interests include signaling, innovations, platforms, competitive strategy, behavioral economics, marketing-operations interface, sharing economy, and sustainability. His research has been published in Marketing Science, Management Science, and Journal of Marketing Research.
Jun B. Kim (“Zooming In on Choice: How Do Consumers Search for Cameras Online?”) is an assistant professor of marketing at the Hong Kong University of Science of Technology. He holds a Ph.D. in management from the UCLA Anderson School of Management and a Ph.D. in mechanical engineering from the Massachusetts Institute of Technology. His current research interests include consumer information search, demand models, and durable goods markets.
Carl F. Mela (“Zooming In on Choice: How Do Consumers Search for Cameras Online?”) is the T. Austin Finch Foundation Professor of Marketing at Duke University. He applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity as well as the role the Internet and new media play on consumer and firm behavior. His home page is located at http://www.duke.edu/~mela. In his spare time he sometimes inhales the dust left behind by Bart Bronnenberg’s speeding bike.
Michael Platzer (“Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity”) is a Ph.D. student at WU Vienna University of Economics and Business Administration. He also works as a senior data scientist for Microsoft and was a data scientist and team leader at Nokia. He earned Master’s degrees in mathematics and business from the Technical University of Vienna and from WU Vienna. His research focuses on developing statistical models for customer-base analysis and management decision support.
Thomas Reutterer (“Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity”) is a professor of marketing at WU Vienna University of Economics and Business Administration. His primary research interests are focused in the area of retail and service marketing, customer relationship management, and marketing models for customer-base analysis and decision support.
Jagmohan S. Raju (“Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense”) is the Joseph J. Aresty Professor and Director of the Wharton–Indian School of Business Program at the Wharton School, University of Pennsylvania. He also serves as the Vice Dean of the Wharton Executive Education program. He has a Ph.D. from the Graduate School of Business at Stanford University. His previous work has won the Frank M. Bass Award as well as the John D. C. Little Award.
S. Sajeesh (“A Model of Unorganized and Organized Retailing in Emerging Economies”) is currently an assistant professor of marketing at Zicklin School of Business, City University of New York. He received his Ph.D. in marketing from the Wharton School of the University of Pennsylvania and an undergraduate degree in engineering from the Indian Institute of Technology, Bombay. His research interests are in the areas of competitive marketing strategy and game theoretic models in marketing and pricing. His research has been published in Management Science, Marketing Letters, and Economics Bulletin.
David Soberman (“Social Responsibility and Product Innovation”) is a professor of marketing at the Rotman School of Management and the Canadian National Chair of Strategic Marketing. He is a licensed engineer, holds a Ph.D. in management from the University of Toronto and an MBA and a B.Sc. in chemical engineering from Queen’s University. His research is focused on understanding how the operation of markets is affected by the exchange of information between firms and customers, relationships within the distribution channel, and the introduction of innovations to markets. His articles have been awarded and nominated for major awards including the John D. C. Little Best Paper Award, the INFORMS Long Term Impact Award and the International Journal of Research in Marketing Best Paper Award. He was previously a professor at INSEAD and before academia, held positions in marketing management, sales, and engineering with Molson Breweries, Nabisco Brands, Ltd., and Imperial Oil, Ltd.
Lin Tian (“To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel”) is an assistant professor of marketing at the School of International Business Administration, Shanghai University of Finance and Economics. He received his doctoral degree in management science from the School of Management, Fudan University. His current research focuses on the sharing economy, platform based business model, and the operations and marketing interface.
Alex Varbanov (“Monetizing Ratings Data for Product Research”) is a principal statistician at Procter & Gamble Company. He got his Ph.D. in statistics from the University of Minnesota. He has over 16 years of experience as an industrial statistician supporting research and development of consumer products.
Yifan Xu (“To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel”) is a professor of management science at the School of Management, Fudan University. He received his doctoral degree in operations research from the Institute of Applied Mathematics, Chinese Academy of Science. His current research focuses on revenue management, supply chain management and optimization, and its application. His research has been published in many journals like Production and Operations Management, International Journal of Production Economics, and Operations Research Letters.
Fuqiang Zhang (“To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel”) is a professor of operations and manufacturing management at Olin Business School, Washington University in St. Louis. He obtained his Ph.D. in operations and information management from the Wharton School, University of Pennsylvania. His main research interests are in supply chain management, consumer behavior in operations management, and sustainable operations. He received the Wickham Skinner Early-Career Research Accomplishments Award from the Production and Operations Management society in 2009. He has served as the Secretary/Treasurer/VP Meetings of the Manufacturing and Service Operations Management society and associate editor for Management Science, Manufacturing & Service Operations Management, and Omega. His research has appeared in Management Science, Manufacturing & Service Operations Management, Operations Research, and Production and Operations Management.
Z. John Zhang (“A Model of Unorganized and Organized Retailing in Emerging Economies”) is currently a professor of marketing and Murrel J. Ades Professor at the Wharton School of the University of Pennsylvania. He also serves as the director of Penn Wharton China Center in Beijing. He received a Ph.D. and M.A. in economics from the University of Michigan, and a Ph.D. and M.A. in history and sociology of science and technology from the University of Pennsylvania. Before Wharton, he also taught at Columbia University and Washington University in St. Louis. His research seeks to shed theoretical light on practical marketing issues such as pricing, targeted marketing strategies, channel integration and management, and competitive strategies. He has so far published 28 articles in the top three marketing journals: Marketing Science, Management Science, and Journal of Marketing Research, in addition to his many publications elsewhere.
