Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense
Published Online:11 May 2016https://doi.org/10.1287/mksc.2016.0988
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Volume 35, Issue 5
September-October 2016
Pages 693-829
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- Received:February 10, 2014
- Accepted:December 16, 2015
- Published Online:May 11, 2016
Copyright © 2016, INFORMS
Cite as
C. Jeffrey Cai, Jagmohan S. Raju (2016) Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense. Marketing Science 35(5):743-755.
https://doi.org/10.1287/mksc.2016.0988
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