To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Baojun Jiang
Baojun Jiang
[email protected]
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
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,
Lin Tian
Corresponding Author
Lin Tian
[email protected]
School of International Business Administration, Shanghai University of Finance and Economics, 200433 Shanghai, China
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,
Yifan Xu
Yifan Xu
[email protected]
School of Management, Fudan University, 200433 Shanghai, China
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,
Fuqiang Zhang
Fuqiang Zhang
[email protected]
Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130
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Baojun Jiang

[email protected]

Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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Lin Tian

Corresponding Author

Lin Tian

[email protected]

School of International Business Administration, Shanghai University of Finance and Economics, 200433 Shanghai, China

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Yifan Xu

[email protected]

School of Management, Fudan University, 200433 Shanghai, China

Search for more papers by this author

Fuqiang Zhang

[email protected]

Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

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Published Online:13 May 2016https://doi.org/10.1287/mksc.2016.0981

Supplemental Material

mksc.2016.0981-sm.pdf (208 KB)

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Volume 35, Issue 5

September-October 2016

Pages 693-829

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Received:November 06, 2013
Accepted:November 28, 2015
Published Online:May 13, 2016

Cite as

Baojun Jiang, Lin Tian, Yifan Xu, Fuqiang Zhang (2016) To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. Marketing Science 35(5):800-809.

https://doi.org/10.1287/mksc.2016.0981

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To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

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